Koddi in the news

The travel companies that survive will be the ones that adapt best. Here, then, are some informed predictions about how the Covid-19 pandemic will impact the travel industry and the world economy more broadly.

To appreciate the ongoing calamity that’s transforming the hotel industry, as well as what a future recovery might look like, it’s helpful to consider what’s happening in Las Vegas.

During the first week of May, Koddi saw a 25% week-over-week growth by volume in beach destinations in Texas, Alabama, and Northwest Florida, “corresponding with the reopening of beaches and loosening of restrictions,” the company noted.

That same flexibility needs to be reflected in accommodation cancellation and refund policies argues Nicholas Ward, president and co-founder of travel marketing tech company Koddi. Ward says the industry should win over consumers by giving people what they are looking for right now: “Not having to worry about losing their money.”

Already, travel brands are looking to the coming weeks and months and planning recovery efforts, even as questions linger.

You might call them the lucky 13. Thirteen businesses based in the Dallas-Fort Worth area appear in Forbes magazine’s inaugural ranking of the best startup employers.

The growing international coronavirus health crisis is dramatically affecting consumer travel around the world, and global travel brands are feeling the impact most directly.

Koddi has been recognized as #25 out of 500 on Forbes’ inaugural list of America’s Best Startup Employers for 2020. This prestigious award is presented by Forbes and Statista Inc., the world-leading statistics portal and industry ranking provider

In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Here are the key trends that will have the greatest effect on travel brands’ ability to advertise effectively.