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Americans Update Their Closets as They Emerge from the Pandemic
04/25/2021
Hotels are making a comeback too, with demand during the week ended April 11 surging more than fourfold compared with a year ago and up 10.9% compared with the same week in 2019, according to Koddi, an advertising technology company.
The Data Conundrum for Travel Marketers in 2021
04/06/2021
Without a normal benchmark of travel data from 2020, travel marketers must rethink the way that they optimize and deploy strategies to be effective in 2021.
Here’s What Post-Pandemic Travel Might Look Like
03/30/2021
After a year of pandemic-induced lockdowns, Americans are looking to travel again as vaccinations against Covid become more widely available.
The Economics of Marketplace Ad Monetization
03/10/2021
Companies who operate digital marketplaces generally strive to maximize a variety of performance metrics related to user experience, acquisition cost, and revenue per session or user, all while innovating and expanding the size and scope of their marketplace property.
This Spring Break, 65 Is the New 20
02/25/2021
Data on hotel demand is also pointing to increased travel as vaccines roll out. “We are tracking the data at a global level and we are seeing a strong correlation between the percentage of the population vaccinated and the increase in hotel demand,” Deep Kohli told The Daily Beast by email.
Koddi Offers Hotels Early Access to Premium Ads on Priceline
02/02/2021
Advertising technology company Koddi has opened early access to Priceline Sponsored Ads. This latest offering creates a new suite of premium sponsored ad placements available on Priceline.com.
Report: U.S. Hotels Demand Up Some for Holidays
01/06/2021
The holidays did bring some increase in demand for U.S. hotels, albeit still less than previous years, according to online booking research firm Koddi. Indications are a recovery is taking place, but the recent surge in COVID-19 cases is still inhibiting business.
What Vacation Rentals Can Learn From Hotels About Growth
01/04/2021
While the vacation rental and alternative accommodation markets have flourished recently, property owners and technology intermediaries can learn from their counterparts in the hotel space to keep this momentum going.
