Brands are seeking more innovative ways to target their audience and cultivate brand loyalty, but what is the key to harnessing this channel? Here, members of the IAB’s Retail Media Group share their insights.
The conversation around retail media is wide-ranging and fast-moving, with many predictions about how this dynamic channel will grow and change going into 2024.
Retail media, also known as commerce media, is evolving. While traditionally it has been seen as a solution for the bottom of the funnel – when a buyer is at the point of purchase – providers are waking up to the potential of retail media as a full-funnel solution.
When we asked an array of experts what they believe is the biggest challenge facing the retail media landscape as we go into 2024, there was a common theme.
The new Campaign Templates feature simplifies the experience of launching a campaign for advertisers while also empowering publishers to influence how advertisers set up their campaigns.
The Quality Score feature is a first of its kind and empowers every commerce media network with its own relevance scoring mechanism that can activate as soon as seven days after launch, based on first-party data, to ensure that ads shown to users are the most relevant possible.
With Dynamic Pricing, brands are able to price media inventory based on their own science and intelligence in addition to Koddi's own signals - pricing for a specific user, session, search, product, or any combination in a privacy-first environment - all in real time.
Koddi, a leading advertising technology company, today announced 2022's top Memorial Day travel trends and destinations, including growing hotel demand for major coastal cities on both sides of the United States.
New dynamic targeting from Koddi Ads can deliver increases of up to 30% in advertiser program efficiency and budgets using first-party data.
Koddi has been named a silver winner in Most Resilient Company of the Year in the Best in Biz Awards, the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America.
As many Americans expect to travel during Labor Day weekend, it’s time to get those plans in place ASAP. As COVID cases are on the rise in the U.S., hotel demand has not been affected by the new variant yet according to the hotel experts at Koddi.
Demand for summer travel continued to increase throughout the month of July, with U.S. demand at its high point for the year, according to the analysts at Koddi.
For the 5th consecutive year, Koddi has made the list for Best Companies to Work For in Fort Worth.
Koddi launches a digital marketing analyst cohort program for 20 newly created Digital Marketing Analyst roles. New hires will attend a Technical Bootcamp at Koddi’s Fort Worth office where they will develop the skills needed to identify digital trends in the travel industry and optimize and budget for digital campaigns.
The cost of hotel rooms rose almost 17% on the year, according to the consumer price index. But the truth is more complex
As many Americans expect to travel during the Fourth of July weekend, Koddi reports that U.S. digital demand has continued its climb to 2019 levels as the U.S. enters its historically busiest travel season as more travelers are looking to go to beaches or national parks.
Online marketplace operators are waking up to the potential that native sponsored listing ad programs offer for their overall profitability. Consequently, many have launched or are launching their own programs, so they are involved in making the classic “make vs. buy” dilemma that technology companies must always confront.
Over the last 30 to 45 days, average hotel prices have risen appreciably and are now just 5% lower than one year ago, says Deep Kohli, senior director of client services at Koddi
Hotels are making a comeback too, with demand during the week ended April 11 surging more than fourfold compared with a year ago and up 10.9% compared with the same week in 2019, according to Koddi, an advertising technology company.
Without a normal benchmark of travel data from 2020, travel marketers must rethink the way that they optimize and deploy strategies to be effective in 2021.
After a year of pandemic-induced lockdowns, Americans are looking to travel again as vaccinations against Covid become more widely available.
Companies who operate digital marketplaces generally strive to maximize a variety of performance metrics related to user experience, acquisition cost, and revenue per session or user, all while innovating and expanding the size and scope of their marketplace property.
Data on hotel demand is also pointing to increased travel as vaccines roll out. “We are tracking the data at a global level and we are seeing a strong correlation between the percentage of the population vaccinated and the increase in hotel demand,” Deep Kohli told The Daily Beast by email.
Advertising technology company Koddi has opened early access to Priceline Sponsored Ads. This latest offering creates a new suite of premium sponsored ad placements available on Priceline.com.
The holidays did bring some increase in demand for U.S. hotels, albeit still less than previous years, according to online booking research firm Koddi. Indications are a recovery is taking place, but the recent surge in COVID-19 cases is still inhibiting business.
While the vacation rental and alternative accommodation markets have flourished recently, property owners and technology intermediaries can learn from their counterparts in the hotel space to keep this momentum going.
Now is the time to evolve multi-tier marketing. Multi-tier industries must come together to align their online marketing efforts. Given the current economic climate, every ad dollar spent must be rewarded with a sale. Innovation can enable companies to collaborate to compete against their true competitors.
In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Here are the key trends that will have the greatest effect on travel brands’ ability to advertise effectively.
Koddi has been recognized as #25 out of 500 on Forbes’ inaugural list of America’s Best Startup Employers for 2020. This prestigious award is presented by Forbes and Statista Inc., the world-leading statistics portal and industry ranking provider
The growing international coronavirus health crisis is dramatically affecting consumer travel around the world, and global travel brands are feeling the impact most directly.
You might call them the lucky 13. Thirteen businesses based in the Dallas-Fort Worth area appear in Forbes magazine’s inaugural ranking of the best startup employers.
Already, travel brands are looking to the coming weeks and months and planning recovery efforts, even as questions linger.
That same flexibility needs to be reflected in accommodation cancellation and refund policies argues Nicholas Ward, president and co-founder of travel marketing tech company Koddi. Ward says the industry should win over consumers by giving people what they are looking for right now: “Not having to worry about losing their money.”
During the first week of May, Koddi saw a 25% week-over-week growth by volume in beach destinations in Texas, Alabama, and Northwest Florida, “corresponding with the reopening of beaches and loosening of restrictions,” the company noted.
To appreciate the ongoing calamity that’s transforming the hotel industry, as well as what a future recovery might look like, it’s helpful to consider what’s happening in Las Vegas.
The travel companies that survive will be the ones that adapt best. Here, then, are some informed predictions about how the Covid-19 pandemic will impact the travel industry and the world economy more broadly.
As many states are beginning to enter their reopening processes, hotels should prepare to welcome back visitors in accordance with local regulations and brand guidance. At Koddi, we’ve put together a few recommendations to ensure your hotel is ready to capture new bookings.
Transitioning from business as usual to financial contraction can be swift such as COVID-19 or gradual. Regardless, there are some strategies brands can adopt to help them recover whenever the time is right.
People will always be social animals who want to get way, and hotels can use technology to help them do that
Inc. magazine recently revealed that Fort Worth based Koddi ranked No. 411 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. It marks the second year in a row where Koddi cracked the top 500.
One of Koddi’s offerings is an enterprise service that aims to help vacation rental management companies figure out where they should spend their next dollar on metasearch for the greatest revenue gain.
Koddi today announced that it recently expanded its presence into new channels for its travel vertical through its Koddi Ads program in an effort to help publishers monetize website traffic and create value for travel advertisers.
Koddi, a leading marketing technology company for the travel and hospitality industries, today announced it is pursuing a strategic entry into two new travel markets - vacation rentals and alternative accommodation.
Of all digital channels created in the last two decades, only a few have proven to be both highly effective without interrupting the consumer experience: search, social, and sponsored listings.
COVID-19 tested everybody in the 2020 Best Companies to Work For in Fort Worth. This year’s class found new ways to get the work done.
There's been a more pronounced increase in demand closer to Thanksgiving this year compared to what it has seen historically — a gradual rise a week before the holiday.
The prolonged state of chaos wrought by the COVID-19 pandemic on people’s travel plans continues to weigh heavily on every travel brand in the world, and it is prompting the need for a wholesale rethink on past initiatives and current strategic directions.
Koddi produced 316% year-over-year growth in 2018 following the rollout of new technology and services for the travel and hospitality industries.
A Fort Worth company has found a growth engine in a new Google service.
Online travel and hospitality represent one of the most competitive and sophisticated markets in the world. However, until recently, one of the fastest-growing digital marketing channels in the travel industry—metasearch—was lagging behind other channels when it came to the data revolution that has taken hold within the broader marketing world.
Koddi, a leading marketing technology company for the travel industry, today announced that it has partnered with Sabre to provide its award-winning metasearch optimization solution to hotels using the Sabre SynXis platform.
Koddi announced it has launched a new optimization tool to help hotel brands navigate the complexity of transitioning from Google Hotel Ads to the new Google Ads platform.
Born from an opportunity to innovate within the travel space, Koddi works with hotel brands and OTAs to connect with consumers and drive more bookings and revenue through various online channels.
Google's massive role in growing the travel metasearch industry cannot be overstated, with many travelers today turning to the search engine as their very first stop when planning a trip and booking a hotel. Smart hoteliers that have taken advantage of Google's advertising channel have found a huge opportunity to showcase their properties to customers who are ready to book.
The discipline of digital advertising has been fundamentally transformed by technology and automation. Travel marketers have more power over their campaigns than ever before, but also face growing complexity. In this conversation with executives from Koddi at the 2019 Skift Tech Forum, we hear how marketers can navigate this increasingly complex digital advertising landscape.
Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That’s a boon for vendors providing connectivity and automation services. But it’s also a welcome, if still modest, injection for metasearch players like Trivago that have recently been struggling.
When consumers want to book air travel or a hotel, an online search of prices and availability is often the first part of the trip plan. But for travel brands, mastering that part of the journey is still a challenge, even with all the search optimization tools used by every major marketing. Fort Worth, Texas-based Koddi, an ad tech platform focused specifically on travel, has been working on helping hotels better match their marketing and bookings to those searchers.
Koddi, a leading marketing management software company for the travel industry, today announced it jumped 280 spots to #328, on the Inc. 5000: The Most Successful Companies in America list. The company also ranked in the Top 10 among Dallas / Fort Worth companies.
As the digital media landscape continues to shift, it’s in the mid-funnel where travel brands stand to gain the greatest competitive edge -
As competition for online bookings has increased, many travel publishers have sought to improve revenue per user through the addition of advertising units to their sites.
Koddi today announced that Carlisle Connally has joined the company in a newly created role as Vice President, Customer Success & Strategy. Ms. Connally will be based at the company’s Fort Worth headquarters, leading and overseeing Koddi's efforts related to customer experience, specifically elevating the strategic value of Koddi services through the delivery of best in class travel and hospitality solutions.
After running its Hotel Ads offering in beta last year, Bing Ads is going to be rolling them out in general release. Bing Ads’ initial partner is travel advertising platform Koddi, which also participated in the beta.
Koddi, a cloud-based marketing technology company for travel brands, today announced it has been named one of the fastest-growing private companies in America by Inc with a place on the 2018 Inc 5000 list.
Koddi, a cloud-based marketing technology company for travel brands, today announced the launch of its research report series, Travel Index: Event Trends.
Global events can cause huge spikes in hotel bookings. To make the most of the next World Cup or Coachella, travel advertisers must cultivate their attention to detail and learn to plan for predictable trends.
Travel brands love a good trend projection, but is chasing trends the best business strategy? According to Koddi president and co-founder Nicholas Ward, the devil is in the data.
Koddi announced today that it won Best Marketing Automation Platform in the 3rd annual Digiday Signal Awards.
Koddi has one of the most robust feature sets on the market in the travel vertical. The platform serves as a centralized location for campaign management, allowing marketers to manage multiple campaigns in just one platform.
Koddi announced today that it has won the Driving Results category in the 2017 Facebook Innovation Spotlight, the annual event that identifies game-changing innovations among Facebook Marketing Partners in the advertising industry.
Koddi, the leading metasearch platform for global travel brands, won first place for small companies in the 2017 Best Companies to Work For in Fort Worth awards.
Koddi, a bid automation platform mostly in travel metasearch that’s based in Dallas-Fort Worth, has acquired the travel performance-marketing business of Criteo, a publicly held French digital advertising company that delivers online ads for brands.
Koddi, a cloud-based marketing technology company for travel brands, today announced the acquisition of the former HookLogic Travel Business from Criteo (NASDAQ: CRTO) – including all employees, technology, services, and customers.
This week Koddi released Metasearch at Scale, a whitepaper on metasearch advertising for travel brands. As the top provider of metasearch bid automation and reporting software, Koddi has used its unique perspective to write a comprehensive playbook, Metasearch at Scale, which lays out exactly how the world's top travel brands find success on metasearch sites like Google, Kayak, TripAdvisor, Trivago and more.