koddi ssp for PUBLISHERS
Bridging the worlds of commerce media and programmatic advertising
Accelerate commerce media, reduce fragmentation, drive incremental revenue and create standardization with Koddi’s commerce media SSP.
OUR PARTNERS
What is a Supply-Side Platform (SSP)?
Koddi’s Commerce Media Supply-Side Platform (SSP) is a vital technology in the realm of commerce media, designed to assist publishers in managing, selling, and optimizing their available ad inventory. SSPs aim to maximize ad revenue by seamlessly connecting publishers with potential advertisers in an automated and efficient manner.
Unlock with Koddi SSP:
Inventory management
Organize and manage ad spaces across various websites and mobile apps.
Yield optimization
Implement strategies to increase the value of ad inventory, ensuring higher bids.
Access to buyers
Connect with multiple Demand-Side Platforms (DSPs), ad exchanges, and direct buyers to boost competition for ad space.
Reporting and analytics
Provide detailed insights to help publishers understand performance and make informed decisions.
The first SSP to:
Bridge the worlds of commerce media and programmatic advertising
Bring commerce media inventory to all the major DSPs
Support both display and sponsored listing ads
Maintain the same targeting and measurement capabilities as buying directly
Benefits for commerce media networks
Gain access to a new pool of advertiser demand
Connect with buyers in multiple Demand-Side Platforms (DSPs) to unlock incremental budget sources and boost competition for ad space.
Replace IOs with programmatic guaranteed (PG) deals
Programmatic deals streamline the advertising process for publishers by automating transactions, eliminating the need for traditional insertion orders (IOs) and enabling more efficient, data-driven ad placements.
Benefits for advertisers
Solve fragmentation
Enable your advertisers to maximize reach by deploying spend across multiple commerce media networks through their preferred DSP.
Gain control
Enable your advertisers to layer 1st part data, utilize their own attribution windows, and gain impression level insights to optimize campaign performance.
Frequently asked questions
What is Koddi SSP and how does it work?
Koddi SSP is a supply-side platform built specifically for commerce media. It is the first and only SSP that connects commerce media inventory, specifically including sponsored listings, with programmatic advertiser demand while accounting for commerce-specific requirements such as product data, sponsored listings, relevancy, first-party audiences, and measurement.
How is Koddi's SSP different from a traditional SSP?
Traditional SSPs were primarily designed to monetize formats such as display and video. Koddi SSP is purpose-built for commerce environments, where auctions may also need to account for products, catalogs, shopper intent, sponsored listings, first-party data, and commerce outcomes.
How does Koddi's SSP help commerce media networks access more advertiser demand?
Koddi SSP connects commerce media inventory to programmatic buying platforms, allowing networks to make inventory available to advertisers using established DSP workflows. This can complement direct and self-service demand by giving networks another path to advertiser budgets.
Which DSPs can publishers access through Koddi SSP?
Koddi SSP supports integrations with major programmatic buying platforms, including SA360, The Trade Desk, Teads, and Yahoo!. We are consistently integrating new DSPs, and your DSP of choice is likely on our roadmap.
Can commerce media networks maintain control over their inventory and data when using the SSP?
Yes. Koddi SSP is designed to let commerce media networks control how their inventory is made available programmatically, including buyer access and marketplace rules, while supporting the privacy and data requirements of commerce media environments.
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Ready to find out more?
In the fast-evolving world of digital advertising, our commerce media SSP solution stands out as the driving force behind the next wave of innovation. Get in touch today to find out how more.