koddi ssp for ADVERTisers
Built for commerce, powered by you
Bridge the gap between programmatic advertising and commerce media, unlocking unprecedented opportunities to engage with shoppers at key decision points.
Why advertisers should take a holistic approach to buying
Koddi’s SSP brings retailer on-site inventory into the programmatic world, making it available through your preferred DSPs. This means you can now access premium retail environments and target highly relevant audiences while they’re in the purchase mindset.
Maximize your campaigns with programmatic precision
With the Koddi SSP, you’ll be able to:
Access retailer and e-commerce inventory seamlessly
No more juggling multiple platforms. You can now buy from commerce media networks just like any other programmatic channel. This includes sponsored listing ads.
Customizable attribution windows
Enjoy the flexibility to control how you measure campaign success, ensuring alignment with your marketing goals.
Boost ROI with advanced targeting
Use the full suite of DSP features, from precise audience segmentation to dynamic creatives, for more effective campaigns.
Consistent measurement
Enjoy the same robust measurement and reporting capabilities that you’re used to with programmatic campaigns, now extended to commerce media.
Future-proof your media strategy
Koddi’s SSP helps resolve long-standing issues of fragmentation in the commerce media space, providing a more standardized and efficient buying experience. Whether you’re targeting premium retail inventory or experimenting with new channels, Koddi’s SSP offers a streamlined path to better performance.
Why choose Koddi SSP?
First-to-market innovation
The first SSP purpose-built for commerce media, designed to align programmatic advertising with retail environments.
Covers all on-site formats
Access display ads and sponsored listings through the same platform, enabling a unified approach to advertising across commerce media.
Scalability for all
From large brands to smaller networks, Koddi’s SSP empowers advertisers to scale their campaigns effectively and efficiently.
Frequently asked questions
Can advertisers buy commerce media and sponsored listings through their existing DSP with Koddi?
Yes. Koddi SSP is designed to make commerce media inventory available through programmatic buying platforms, allowing advertisers to incorporate commerce media into DSP workflows they already use.
Which DSPs integrate with Koddi SSP?
Koddi SSP supports integrations with major DSPs, including SA360, The Trade Desk, Teads, and Yahoo!. We are constantly adding new DSPs to our platform, so check in to see if yours is available today.
How is programmatic commerce media measured through Koddi?
Koddi connects media delivery with commerce measurement so programmatic campaigns can be evaluated against outcomes such as clicks, conversions, sales, and return on ad spend. Measurement capabilities can also support commerce media network-specific attribution requirements.
get in touch
Ready to find out more?
In the fast-evolving world of digital advertising, Commerce Media stands out as the driving force behind the next wave of innovation.
Get in touch today to find out how Koddi SSP can simplify and boost your commerce media campaigns.