Koddi’s commerce media leaders are just back from the Path to Purchase Institute’s P2P Live conference at the Hilton in Downtown Chicago. Retailers, brands and industry experts converged with a shared goal — unlocking the next big trends in how best to optimize tech platforms to better serve customers. These are the three big trends we gleaned, as the top...
Performance reporting is an essential component for measuring the success of an advertising campaign. Doing so allows the advertiser to monitor and track critical performance data and plan for future success. Koddi is committed to driving innovation through leading technological improvements and enhanced user experiences – as such, we’ve introduced new advanced reporting capabilities for our travel industry clients using...
Koddi has been running industry-leading ad programs since 2013, when we launched with roots in travel. As such, our industry experts are closely monitoring travel demand going into the holiday season to see how demand compares to recent years. Demand Overview for Thanksgiving Weekend Since mid-October and through the first week of November, demand for Thanksgiving weekend check-in dates...
With the weather turning colder in some areas of the country, travelers’ minds are beginning to shift toward holiday planning. The end of 2022 is proving to be an interesting quarter for both travelers and hoteliers, thanks to several key trends like increased travel demand, record-high inflation, and limited flight availability. Let’s take a closer look. Projected Increase in Flight...
The sun has set on summer, but the year’s biggest travel season revealed key insights looking ahead to fall and winter – specifically across European countries. Demand Overview The spotlight this summer was undoubtedly on France, with Paris taking the first place ranking among the season’s top destinations. France was followed by the United Kingdom (London), Germany (Berlin), and Spain...
The 2022 Skift Global Forum took place last month, and Koddi’s travel industry experts brought back lots of new insights to share. The travel industry is still paving the new way forward and adapting to our post-Covid world; the Global Forum was an unprecedented opportunity for industry leaders to come together and discuss what lies ahead for the business of...