Demand for summer travel is heating up as we head into the July 4th holiday weekend. We are seeing hotel demand for Fourth of July check-in dates increase at a rapid rate. Based on the recovery we saw for Memorial Day travel, we expect July 4th demand to be at or near 2019 demand levels which would be approximately 3x...
While campaign sizes, budgets, and objectives vary between brands, there are a few common questions that all metasearch advertisers have to answer. One of the most prevalent is “Which cost model should I use?”. This question deserves serious thought, as there are pros and cons to the various cost models. Making the right choice requires a complete understanding of each...
Marketers are preparing for a cookieless world and facing the challenge of driving revenue while considering new privacy and security standards. The good news is that there are ways to build privacy-first ad solutions. The option that we often recommend to Koddi customers is sponsored listings. Sponsored listings have been the fastest-growing channel on the Koddi platform for the last...
Since March of last year, the Koddi team has been tracking hotel demand and recovery trends closely. This past month, we’ve seen optimistic movements in both hotel demand (searches) and the rate of new COVID-19 cases. Below we break down the top trends and updates by region. U.S. Highlights In the U.S., we’re at demand levels that we haven’t seen...
It’s not an exaggeration to say that the past year brought extraordinary challenges to the professional and personal lives of everyone, everywhere. When we closed our offices at the beginning of the pandemic and employees began working from home, the lines between our work and personal worlds were blurred like never before. Our teams had to quickly adapt to new...
The ad tech landscape is vast and expanding every year. A quick search on Built In NYC shows that there are over 480 ad tech companies just in New York City alone. When researching ways to build a new ad program or optimize your existing one, you’re likely to come across the many products and solutions that these ad tech...
As third-party tracking declines, advertisers are challenged on how to remain effective and decide the best monetization strategy moving forward. There are two different paths that they can take: Fight the change and build solutions that subvert or work around privacy-first measures, or Build new, privacy-first solutions that protect user data Customers care about data privacy and so should brands...
Online marketplace operators are waking up to the potential that native sponsored listing ad programs offer for their overall profitability. Consequently, many have launched or plan to launch their own programs, and so they face the classic “build vs buy” decision that technology companies must often confront. On the surface, it seems that running your own sponsored listing programs is...