In the ever-evolving world of digital marketing, keeping an eye on key metrics is vital to understanding the impact of external factors on your industry. One of the most recent and intriguing developments in the hospitality sector is the implementation of stricter regulations for short-term rentals, such as Airbnb and Vrbo, in the vibrant city of New York. New...
The Koddi team is back from Groceryshop 2023! Over 4,000 grocery and CPG leaders gathered at Mandalay Bay in Las Vegas to make connections, explore the newest products and technologies, and learn about the latest trends shaping the grocery industry. In the grocery industry, the evolution of the digital landscape continues to accelerate. Here are a few of our team’s...
As publishers have enhanced their callout and extension features to improve the user experience and provide additional exposure for advertisers, Tripadvisor is introducing Enhanced Marketing Text in the metasearch auction. In this article, we will cover everything you need to know about this new feature. What is Enhanced Marketing Text? Tripadvisor Enhanced Marketing Text is a new feature that...
In today's rapidly evolving digital landscape, technology plays a pivotal role in shaping industries. Therefore, it is crucial for businesses to ensure high-quality products and services so that they can maintain their brand reputation and stay ahead of the competition. In this article, we will explore the realm of quality assurance (QA) at Koddi, delving into our approaches, methodologies, and...
Koddi has continued to see strong performance on OTAs later into the 2023 summer season than in years past. These channels are effectively managing the drop in demand levels and avoiding the end-of-summer downturn. With fall right around the corner, now is the prime opportunity to capture the last bit of transient travel as the school year goes into full...
When a hotel wants to increase bookings through digital marketing campaigns, one of the toughest and most important questions it faces is, “how much should I be spending?” In this post, we will show you how budget recommendations in Koddi Demand instances can help hotels drive 87% more bookings and 161% more revenue per month. Budget recommendations within Koddi Demand...