Expedia recently announced big updates to their Expedia Travel Ads program to increase bid minimums to $0.50 for all markets. This change could potentially shift the competitive landscape of Expedia Travel Ads bidding. Coupled with this release, Expedia is now offering heightened reporting surrounding their bid boost levers, providing additional granularity into understanding the success of or opportunities for a...
Integrating sponsored listings or ads from an auction framework into your search results is a crucial step to monetizing your search results and providing your users with relevant results. This article dives into several technical topics to explain some of the obstacles you will likely face, along with methods to overcome them. Each has advantages and disadvantages, so we will...
China ended its zero-Covid policy in December 2022, opening up domestic leisure travel for the first time since the start of the Covid-19 pandemic. Then, at the beginning of 2023, China re-opened its borders for international tourists without strict quarantine requirements. As a result, rebound travel demand has spiked for travelers both in China and in the broader APAC region....
Spring has arrived, and with it comes a fresh wave of new traveler experiences from Google and TripAdvisor. In an ever growing and competing landscape, opportunities to further promote your services with compelling content and imagery continue to be of the utmost importance. With these new updates, we expect travelers' search experiences to steadily become more immersive and dynamic, allowing...
The month of March has been a time of celebration and reflection as we acknowledge Women’s History Month. In addition to receiving beautiful bouquets of flowers on International Women’s Day, each week Koddiyaks had a chance to learn more about a few of the incredible ladies at Koddi. This year's theme is "Celebrating Women Who Tell Our Stories". Who is...
Digital media campaigns are the foundation for advertising in today's digital world; however, when it comes to building a successful campaign, many advertisers don’t know where to start. While each advertiser’s specific goals are unique, many strive to achieve similar objectives. These objectives may be simple, such as getting started quickly with wide visibility, or they may be more specific...