Solo traveling is a growing trend, making up approximately 18% of global bookings. Interest in solo travel has increased over the past five years, as shown in the Google Trends graph below, and according to Pinterest, searches for “solo travel” were up nearly 600% on the platform in 2018. But people aren’t just dreaming about solo travel; bookings are on...
In software, an anti-pattern is a poor but frequent response to a common problem. Recognizing and understanding anti-patterns can save advertisers a lot of pain by curtailing losing behaviors before they negatively impact the business. Our unique position in the travel marketing space gives us the opportunity to see the most and least successful strategies for dealing with anti-patterns. In...
With 2019 quickly coming to an end and the holiday season just around the corner, travelers in Europe are finalizing the details and booking their winter holiday getaways. Holiday festivities in Europe start exactly four Sundays before Christmas Eve, which marks the beginning of Advent. The celebrations continue throughout the month with Saint Nicholas Day on December 6th, Christmas Eve...
Google has introduced a new way for travelers using the room booking module to sort and view hotel stay prices available through each partner. The update adds a drop-down menu featuring three different methods of splitting the stay’s price. Options include Nightly price (the cost per night minus fees and taxes), Nightly total (Nightly price + fees and taxes) and...
While doing routine searches on TripAdvisor, we found a new experimental placement of Special Offers, part of the Business Advantage product that is available to hotel suppliers. This change could be very impactful for TripAdvisor, as well as suppliers and OTAs, as they move Special Offers into a more prominent position on listing pages. What’s New? The new placement of...
This week, Google updated its Destination Search layout after the initial reintroduction of Promoted Hotels. The filtering options, search function, and map navigation remain the same, but the size and design of the listings have changed. This update has important implications for the future of Promoted Hotels and their value to advertisers on Google. What Has Changed? With a few...
Trivago has recently begun experimenting with a new user experience that attempts to meet travelers’ needs by utilizing lowest price callouts to better reflect consumer preferences. What is this new user experience? This new feature offers travelers room and booking options to meet their specific needs, but only at the lowest price. Options include free breakfast, room type, and more....
Koddi has been included on the Inc. 5000 list of the nation’s fastest-growing private companies for the second year in a row. Inc. revealed the list this week, ranking Koddi in the top 500 companies at number 328. “Koddi’s growth over the past year has been incredible,” said Marnie Robbins, Director of People and Culture at Koddi. “Being named in...