In our Meet the Team series, we get to know different members of the Koddi team through an informal Q&A session. This month, we sat down with one of Koddi’s newest executives, Carlisle Connally. As VP, Customer Success and Strategy, Carlisle leads and oversees Koddi’s efforts related to customer experience, specifically elevating the strategic value of Koddi services through the...
Promoted Hotels placements have been introduced to mobile, expanding their presence on Google Hotel Search. As is the case in desktop search, Promoted Hotels will appear in one to two placements on the first page of the search query and will update based on the filters provided. While scrolling through the properties listed, both the maps and filter drop down...
Google has introduced a new way for travelers using the room booking module to sort and view hotel stay prices available through each partner. The update adds a drop-down menu featuring three different methods of splitting the stay’s price. Options include Nightly price (the cost per night minus fees and taxes), Nightly total (Nightly price + fees and taxes) and...
While doing routine searches on TripAdvisor, we found a new experimental placement of Special Offers, part of the Business Advantage product that is available to hotel suppliers. This change could be very impactful for TripAdvisor, as well as suppliers and OTAs, as they move Special Offers into a more prominent position on listing pages. What’s New? The new placement of...
This week, Google updated its Destination Search layout after the initial reintroduction of Promoted Hotels. The filtering options, search function, and map navigation remain the same, but the size and design of the listings have changed. This update has important implications for the future of Promoted Hotels and their value to advertisers on Google. What Has Changed? With a few...
Trivago has recently begun experimenting with a new user experience that attempts to meet travelers’ needs by utilizing lowest price callouts to better reflect consumer preferences. What is this new user experience? This new feature offers travelers room and booking options to meet their specific needs, but only at the lowest price. Options include free breakfast, room type, and more....
Koddi has been included on the Inc. 5000 list of the nation’s fastest-growing private companies for the second year in a row. Inc. revealed the list this week, ranking Koddi in the top 500 companies at number 328. “Koddi’s growth over the past year has been incredible,” said Marnie Robbins, Director of People and Culture at Koddi. “Being named in...
Our team recently spotted a new element on Google Hotel Ad displays. This new feature is a blue booking button for the top-ranked property on Google’s hotel search. One of our analysts first spotted this new feature while searching Google on a desktop in the US. Although it initially seemed to be a trial aimed at certain subsets of consumers,...