Q2 2020 will be one for the history books. As COVID-19 began to spread outside of APAC and Europe, travel around the globe came to a screeching halt. With that, we saw demand tumble to a low of over 80% down year-over-year. The travel sector was quick to respond and adapt to the rapidly changing landscape. Metasearch publishers, in particular,...
From keeping up with a daily cascade of industry news to monitoring the ever-changing guidelines and restrictions surrounding COVID-19, we know that these past few months have been a tough balancing act for hoteliers. This overload of new information combined with updated operational protocols for cleaning and social distancing can make it challenging for hotels to manage all of the...
After several months of testing with select partners, Google has rolled out a beta version of its premium ad placement product and renamed it from Google Promoted Hotels to Property Promotion Ads. What are Property Promotion Ads? The Property Promotion Ads product introduces a new way for hoteliers to appear in the top position of a user’s hotel search results....
Traveling during COVID-19 can be a difficult task to navigate. Between mandatory quarantines, shifting government positions on travel, and concerns for personal safety, it can induce stress not knowing whether or not you will be able to actually realize your vacation and make it to the hotel. Google has now introduced a “Free Cancellation” filter on its Google Hotel Ads...
Countries like China, who first weathered the coronavirus, continue to show positive signs of recovery following relief from lockdowns. As the initial epicenter of the COVID-19 outbreak, China trends could serve as a projection model for phased recovery around the world. Back in late February, travel demand for China began to see an increase following the outbreak of COVID-19. Since...
As recovery begins to unfold for the travel industry, one of the first questions asked will be “When should I start marketing again?” To help address this question and others you may have during this season, our team has put together a new resource guide called The Road to Recovery. This new whitepaper contains over 20 pages of insights and...
Recovery for the travel industry has varied widely based on differing responses to the virus and the pace at which restrictions have been lifted. Some countries in the APAC region, for instance, began easing restrictions in May, permitting some local travel. Also in May, European countries began lifting restrictions on businesses, and we are already seeing increased user demand for...
To round out our Great Minds in Travel series, we spoke with Pablo Delgado Díaz-Pache, CEO of hotelier solution platform Mirai to discuss not only the situation at hand but how his team is communicating with their customers and partners. As things seem to be changing by the day, how do you prioritize the business decisions you are making? We...