As you may have heard, Google is migrating Hotel Ads from the Hotel Ads Center to Google Ads this summer. The migration to Google Ads makes it possible for hotel advertisers to manage all of their campaigns in a single platform and gain access to richer ad management, powerful analysis, and more granular targeting options. Download the Guide As a...
Today Koddi announced a partnership with Sabre to provide our award-winning metasearch optimization solution to hotels using the Sabre SynXis platform. As part of Sabre’s ongoing commitment to providing marketing solutions that increase revenue for its hoteliers, Sabre will license the Koddi Enterprise platform to maximize exposure of hotel properties on metasearch channels, driving more bookings and improving marketing ROI....
Koddi has been included on the Inc. 5000 list of the nation’s fastest-growing private companies for the second year in a row. Inc. revealed the list this week, ranking Koddi in the top 500 companies at number 328. “Koddi’s growth over the past year has been incredible,” said Marnie Robbins, Director of People and Culture at Koddi. “Being named in...
Our team recently spotted a new element on Google Hotel Ad displays. This new feature is a blue booking button for the top-ranked property on Google’s hotel search. One of our analysts first spotted this new feature while searching Google on a desktop in the US. Although it initially seemed to be a trial aimed at certain subsets of consumers,...
Providing a better search experience for users is always top of mind for metasearch publishers. Recently, Kayak and Trivago have enhanced their user experiences in an effort to provide more relevant information to users on their booking journeys. We will dive into these enhancements to Kayak’s map view and Trivago’s calendar and filtering experience. Kayak: Improved Map View Kayak users...
Changes could be coming soon to the layout of Google's hotel search, based on our recent findings here at Koddi. Our team noticed a new modification to the layout of the metasearch results and room booking module in Google’s hotel search. In the screenshot above, you can see the new test locations highlighted in blue. Currently, this experience appears to...
Last week, Koddi employees from Fort Worth, Ann Arbor, New York, Austin, San Francisco, Düsseldorf, and remote locations gathered together in the Rocky Mountains of Colorado for the second annual Koddi Offsite. Since last year’s offsite in Hilton Head, the Koddi team has grown by more than 40 people. For many new employees, it was their first time meeting all...
Baidu, one of the biggest internet giants in the world and China’s top search engine, recently released its hotel ads product across multiple platforms. This new product, called “Aladdin,” bears a lot of resemblance to Google Ad’s Hotel campaigns. Will Aladdin bring a whole new world to the APAC travel industry? Let’s dive in and find out what makes this...