To help advertisers use Hotel Ads in a more robust and scaled manner, Google is excited to introduce a new Google Ads campaign type called Hotel Campaigns. Hotel campaigns help travel marketers work smarter - with richer ad management, powerful analysis, and more granular targeting options. Koddi has been working closely with Google to build support for Google Ads in...
All roads, or rather clicks, lead to Google’s Hotel Search page. Google continues to iterate on its hotel search interface and experience for destination searches. When it was released back in 2018, the hotel search interface was only accessible from a destination search by clicking on the bottom button of the local pack to view additional hotels (as shown below)....
Picture this: you’ve just finished dinner with the family and are settling in to watch a few Netflix episodes before bed. You grab your phone to scroll through social media and, low and behold, a vacation ad pops up (thanks, targeted ads). You begin to daydream and think to yourself, “Wouldn’t that be nice?” As your mind wanders around ocean...
It’s a Catch-22. On the one-hand, segmentation allows Facebook advertisers to bid differently for high-priority audiences, but on the other hand, over-segmentation hurts performance and reduces overall efficiency. Enter bid multipliers – an important tool to maximize revenue while improving advertising efficiency. Understanding Bid Multipliers: 30,000 Feet Up Bid multipliers enable the use of complex, customized bidding strategies without the...
This week, our team observed a subtle adjustment in how Google Hotel Ads displays qualified rates. A qualified rate is a type of fenced rate that is shown to the user when a reduced loyalty program price is available through the property’s official site. Google’s newest desktop user interface, pictured below, features the caption “GET PRICE” in all-caps, a larger...
Metasearch has grown into an incredibly important channel in 2019 and has become more competitive than ever for advertisers. Advertisers that are looking to maximize growth and performance must constantly adapt, experiment, and evolve. While no advertiser executes this perfectly, the best performers in the space are able to make great gains by finding areas of differentiation and maximizing them....
The travel industry is constantly evolving to keep up with the latest trends and desires of travelers worldwide. More and more, travelers are looking to personalize their holidays and to fully immerse themselves in the fabric of the destination they choose; ultimately, they are looking for unique experiences that also make them feel at home. The rise of the sharing...
Ad optimizations shift based on campaign objectives, market conditions, and target markets, to name just a few reasons. For example, a hotelier may choose to optimize toward conversions to drive overall bookings for a retargeting campaign, but decide to optimize toward link clicks for an upper funnel campaign. What is the best method if a hotelier would like to optimize...