As retail media continues its exponential growth, top retailers are quickly moving to harness its potential for their own growth and revenue. With the demise of the third-party cookie, and innovation leading away from the keyword-based searches of yesterday, a first-party retail media program is the perfect opportunity to optimize multi-brand digital marketplaces, and increase revenue. To help more retailers...
Memorial Day is one of the most popular US holidays to hit the road or take to the air. No matter where you’re heading this May, the travel industry experts at Koddi have the latest data to keep travel marketers in the know. Demand Overview Travel demand in 2022 has well surpassed peak 2021 levels, and pent-up demand is...
The beginning of this month marked Koddi’s 2022 Spring Off-Site retreat at the JW Marriott Hill Country Resort in San Antonio, Texas. It was the first time the entire Koddi team gathered together in person since December, 2019! Koddiyaks traveled from all over – Fort Worth, Dusseldorf, Paris, San Francisco, New York City, and more – for several days of...
Digital retailing is an automotive marketplace’s most efficient option to deliver the elevated and personalized experiences today’s consumers expect, while optimizing revenue and strengthening relationships with dealers. As OEMs, dealers, third-party marketplaces, and many others are looking to capture their share of the digital retailing boom, automotive marketers and marketplaces should be looking at the rapid growth of retail media...
Automotive digital marketing has undergone significant recent growth and evolution, and now holds greater-than-ever potential for meeting consumers when and where they are ready to buy. Enter digital retailing into the automotive marketing lexicon. OEMs, dealerships, and third-party marketplaces are quickly moving to capitalize on the shift in consumer behavior as they look to accelerate purchasing momentum, convert leads into...
Google's bidding enhancement, enhanced cost-per-click (eCPC), supports their Google Hotel Ads ecosystem. Google defines eCPC as a bid setting that is designed to increase return on ad spend (ROAS) by automatically adjusting the manual CPC bid. This feature allows for auction-time adjustments to the bid (either an increase or decrease) based on Google’s proprietary insights on a user’s propensity to...