Demand for travel was again at a high point for the year in the month of August in the U.S, with Labor Day demand peaking in the days leading up to the holiday weekend. In Europe, COVID-19 cases rose steadily; however, demand has remained strong and has now surpassed 2019 demand. APAC demand was up 20% compared to the same...
Demand for summer travel continued to increase throughout the month of July, with U.S. demand at its high point for the year. Based on historical trends and the recovery we saw for Memorial Day and the Fourth of July, we expect Labor Day demand to be near 2019 demand levels. In both the U.S. and Europe, COVID-19 cases are on...
We’re proud to announce that Koddi made the Inc. 5000 list of the nation’s fastest-growing private companies for the fourth consecutive year. The Inc. 5000 represents a unique look at the fastest-growing independent businesses in the United States, and the companies are ranked by their revenue growth over a three-year period. The 2021 list was released last week, placing Koddi...
Marketers are preparing for a cookieless world and facing the challenge of driving revenue while considering new privacy and security standards. The good news is that there are ways to build privacy-first ad solutions. The option that we often recommend to Koddi customers is sponsored listings. Sponsored listings have been the fastest-growing channel on the Koddi platform for the last...
Since March of last year, the Koddi team has been tracking hotel demand and recovery trends closely. This past month, we’ve seen optimistic movements in both hotel demand (searches) and the rate of new COVID-19 cases. Below we break down the top trends and updates by region. U.S. Highlights In the U.S., we’re at demand levels that we haven’t seen...
It’s not an exaggeration to say that the past year brought extraordinary challenges to the professional and personal lives of everyone, everywhere. When we closed our offices at the beginning of the pandemic and employees began working from home, the lines between our work and personal worlds were blurred like never before. Our teams had to quickly adapt to new...
The ad tech landscape is vast and expanding every year. A quick search on Built In NYC shows that there are over 480 ad tech companies just in New York City alone. When researching ways to build a new ad program or optimize your existing one, you’re likely to come across the many products and solutions that these ad tech...
As third-party tracking declines, advertisers are challenged on how to remain effective and decide the best monetization strategy moving forward. There are two different paths that they can take: Fight the change and build solutions that subvert or work around privacy-first measures, or Build new, privacy-first solutions that protect user data Customers care about data privacy and so should brands...