As we come to the close of the year, we wanted to reach out to express our deepest appreciation for your partnership throughout 2020. Throughout all the challenges this year, we are proud of how our teams have worked together to navigate the many surprises we’ve faced. Though there are almost certainly more trials to come, we hope you can...
Although the travel industry has faced unparalleled challenges in 2020, there is a path forward for recovery in 2021. To share our support and insights with clients, partners, and friends in the industry, Koddi recently partnered with Google on a recovery webinar: The Road to Travel Recovery. In the webinar, experts from Koddi and Google shared a roadmap for where...
Due to its position in the consumer funnel and unique targeting capabilities, metasearch has been one of the most successful channels we’ve seen during COVID-19. Suppliers have continued to invest in and rely on metasearch for a few reasons: We’ve learned from the past. This isn't our first rodeo. It’s more important than ever to protect market share. The current...
In our Meet the Team series, we get to know different members of the Koddi team. Today, we get to hear from Jason Pratt, General Manager of Koddi Ads, as he discusses the advantages of the sponsored listings ad type from both the advertiser’s and consumer’s perspectives. Can you tell us about your background and what led you to your...
At this point, it’s no longer news that Covid-19 has turned the travel landscape upside down. Hotels around the world are acclimating to this new normal and fighting to regain lost revenue. At Koddi, we’re right here in the middle of it. As we’ve worked relentlessly to support our clients from global hotel chains to major publisher platforms, we’ve discovered...
The team at Koddi is delighted to announce that we’ve expanded into new channels for the travel vertical through the Koddi Ads program, helping publishers monetize website traffic and creating value for advertisers. We’ve also entered into new and expanded partnerships with some of the industry’s leading brands including Priceline®, KAYAK, and trivago, among others. Expanding Koddi Ads Koddi Ads...
A new normal for the travel industry is here and travel marketers are adapting to shifting consumer expectations during the pandemic. While consumer behavior is influenced by regional responses to the virus and how quickly restrictions are lifted, there are some distinct trends that have emerged throughout the course of this year. As travelers are beginning to search for leisure...
We’re proud to share that Koddi made the Inc. 5000 list of the nation’s fastest-growing private companies for the third year in a row. The Inc. 5000 represents a unique look at the fastest-growing independent businesses in the United States, and the companies are ranked by their revenue growth over a three-year period. The 2020 list was released this week,...