One of Koddi’s core values is integrity. We strive, day in and day out, to make the best possible decisions for our people, our clients, and our partners. Part of that integrity comes in the form of service to our communities. With offices spanning the globe, our community is, well...everyone. Every year, Koddiyaks come together for days of service like...
Demand for travel surrounding U.S. holidays has risen steadily throughout 2021. The Koddi team first saw growth in holiday demand during Memorial Day, with the first significant growth in holiday demand during Labor Day. As Indigenous People’s/Columbus Day approaches, demand for weekend check-in dates are surging. Travel demand is soaring past pre-COVID conditions, indicating growth is on the horizon. Search...
Retail media programs are booming in 2022 because of their potential for massive business impact. As third-party tracking declines, advertisers are challenged on how to remain effective and decide the best monetization strategy moving forward. The answer for many retailers is a first-party retail media program. But, like adopting anything new, it’s common to have some reservations. Let’s walk through...
By Berek Morris and Austin Meyer, Digital Marketing Analysts Last quarter, Google introduced intraday bidding for metasearch on Google Hotel Ads, adding to their already expansive arsenal of bid multipliers. Intraday bidding, also referred to as dayparting or ad scheduling, is a campaign-level bid multiplier and has been a valuable digital marketing tool for quite some time. However, its...
by Nicole Cama The e-commerce market is booming with tremendous growth and opportunities. Nowadays, everything is just a click away for the 3+ billion people using the internet – and spread across numerous languages. In recent years, the most popular languages used on the internet were English, Chinese, Spanish, Arabic, and Portuguese. Multilingual online traffic is higher than ever,...
by Kaylie Breslin and Hudson Byorick With our roots firmly planted in the travel industry, Koddi is monitoring holiday travel demand and seasonal trends for Thanksgiving, Christmas, and New Year’s Eve 2021 to see how they compare to previous years. Demand data indicates that travel over the 2021 holiday season will surpass both 2019 and 2020 demand. What...
We’re proud to announce that Koddi made the Inc. 5000 list of the nation’s fastest-growing private companies for the fourth consecutive year. The Inc. 5000 represents a unique look at the fastest-growing independent businesses in the United States, and the companies are ranked by their revenue growth over a three-year period. The 2021 list was released last week, placing Koddi...
Marketers are preparing for a cookieless world and facing the challenge of driving revenue while considering new privacy and security standards. The good news is that there are ways to build privacy-first ad solutions. The option that we often recommend to Koddi customers is sponsored listings. Sponsored listings have been the fastest-growing channel on the Koddi platform for the last...