As third-party tracking declines, advertisers are challenged on how to remain effective and decide the best monetization strategy moving forward. There are two different paths that they can take: Fight the change and build solutions that subvert or work around privacy-first measures, or Build new, privacy-first solutions that protect user data Customers care about data privacy and so should brands...
Online marketplace operators are waking up to the potential that native sponsored listing ad programs offer for their overall profitability. Consequently, many have launched or plan to launch their own programs, and so they face the classic “build vs buy” decision that technology companies must often confront. On the surface, it seems that running your own sponsored listing programs is...
The decline of third-party tracking is not new; it's been well documented over the last several years. At this point, the digital media industry has fully realized that consumers and governments will no longer tolerate the tracking technologies and strategies that were once standard media industry practices. According to some, the death of third-party tracking means the beginning of the...
Our team recently spotted a user interface test on Google Hotel Search, which places a greater focus on a property's amenities. Zooming in on Featured Amenities In the current iteration of Google Hotel Search, a traveler’s search results include a listing of relevant properties that each feature a short, custom description about the hotel. In Google’s new testing UI, the...
Starting today, we are seeing organic listings serve for all auctions on Google Hotel Ads. This was previously tested by Google over the past few months but appears to be rolled out for all users and search queries. This new interface reduces the number of paid listings down to four links and introduces a new “organic” section below the meta...
After a year of canceled plans and staying at home, travelers are ready to take their revenge and book their next vacation. But where will they go? And when can we expect travel to rebound? Koddi partnered with Tripadvisor to explore these questions in a recent webinar: The Revenge of Travel. In the webinar, experts from Koddi and Tripadvisor shared...
We’re excited to share that early access for Priceline Sponsored Ads is available to hotels. This latest offering creates a new channel of premium sponsored ad placements available on Priceline.com. Through February 28th, hotels that sign up for early access to the program can qualify for a 30% rebate. What are Priceline Sponsored Ads? Priceline Sponsored Ads are a second-price...
As we come to the close of the year, we wanted to reach out to express our deepest appreciation for your partnership throughout 2020. Throughout all the challenges this year, we are proud of how our teams have worked together to navigate the many surprises we’ve faced. Though there are almost certainly more trials to come, we hope you can...