The Koddi team is back from Groceryshop 2023! Over 4,000 grocery and CPG leaders gathered at Mandalay Bay in Las Vegas to make connections, explore the newest products and technologies, and learn about the latest trends shaping the grocery industry. In the grocery industry, the evolution of the digital landscape continues to accelerate. Here are a few of our team’s...
When a hotel wants to increase bookings through digital marketing campaigns, one of the toughest and most important questions it faces is, “how much should I be spending?” In this post, we will show you how budget recommendations in Koddi Demand instances can help hotels drive 87% more bookings and 161% more revenue per month. Budget recommendations within Koddi Demand...
Koddi has continued to see strong performance on OTAs later into the 2023 summer season than in years past. These channels are effectively managing the drop in demand levels and avoiding the end-of-summer downturn. With fall right around the corner, now is the prime opportunity to capture the last bit of transient travel as the school year goes into full...
The spirit of innovation thrives at Koddi, and today, we're excited to announce a series of enhancements that not only streamline our internal processes but also amplify customer and partner access to insights and actions. Accelerated Data Processing for Earlier Impact Opportunities Our team has introduced notable improvements in our data processing capabilities, resulting in a 20X increase in...
Labor Day is the perfect holiday to go camping, relax at the beach, and plan last-minute vacations before the summer ends. It’s also an opportune time for hoteliers to capture these last-minute bookings. Demand Overview Demand for Labor Day is showing a similar trend year over year (YoY). In 2022, interest in Labor Day travel dates started in mid-June....
Google has introduced a select audience to a new experimental UI for both destination and hotel-specific keyword searches. This trial experience enables hoteliers and advertisers to highlight captivating imagery and upcoming deals. Because summer is traditionally a peak season for the travel industry, this search result page enhancement will allow hoteliers to capitalize on growing summer demand in addition to...