Whether you call it retail media, sponsored listings, or native ad programs, marketplace media programs have become a valuable pathway to create new incremental revenue streams and future-proof your business in an unpredictable and evolving market.
Through a partnership with Koddi, you can:
Out-of-the-box capabilities to get you up and running quickly
Robust publisher administrative tools to streamline management, testing, and billing
Tailored implementation to customize program to your business needs
People-first formula to assure all marketplace participants have a positive experience
Extensive advertiser tools and support to grow adoption and program success
Expert support at every step of the process to build publisher confidence
With over 13 years of experience managing global ad programs in the travel industry, Koddi leveraged its expertise to build a white-label ad platform tailored to the specific needs of the client’s industry.
A leading, global hotel brand challenged Koddi with finding a way to capture more bookings and drive more volume with TripAdvisor outside of the standard metasearch placements.
Koddi Ads provides everything you need to efficiently launch a native, sponsored listing ad program —from ad serving and publisher management to advertiser education and tools.