With the holiday season right around the corner, now is the time to start planning for holiday bookings, if you haven’t already. To navigate this complicated holiday season, marketers will need a thorough understanding of how the pandemic will impact travel. To this end, we took a look at Koddi’s proprietary travel data and cross-referenced it with publishers’ data to...
Due to its position in the consumer funnel and unique targeting capabilities, metasearch has been one of the most successful channels we’ve seen during COVID-19. Suppliers have continued to invest in and rely on metasearch for a few reasons: We’ve learned from the past. This isn't our first rodeo. It’s more important than ever to protect market share. The current...
With over 13 years of experience managing global ad programs in the travel industry, Koddi leveraged its expertise to build a white-label ad platform tailored to the specific needs of a food delivery mobile app.
Learn how Sabre used Koddi's bidding algorithm to automate optimization, increase overall performance, and drive additional direct booking strategies.
Choice Hotels partnered with Koddi to implement an innovative marketing strategy that factored occupancy data in real-time.
The travel industry has faced unparalleled challenges in 2020, but there is a path forward for recovery. Watch the recording of this webinar presented by Koddi and Google to learn about the phases of travel recovery, how consumer behavior has shifted during the pandemic, and how to prepare for 2021.
Download this recovery guide for guidance on preparing, executing, and managing hotel advertising programs in the wake of the COVID-19 pandemic.