In software, an anti-pattern is a poor but frequent response to a common problem. Recognizing and understanding anti-patterns can save advertisers a lot of pain by curtailing losing behaviors before they negatively impact the business. Our unique position in the travel marketing space gives us the opportunity to see the most and least successful strategies for dealing with anti-patterns. In...
Over the past year, the Koddi team has received frequent inquiries from our travel partners about how to be more visible in Asia-Pacific. There are many reasons why everyone has their sights set on this region--the population is growing, technology is advancing, and advertising spend continues to increase every year. It’s estimated that by next year, the APAC region will...
Learn how a group of hotels in the Middle East & Africa region uncovered the impact of pricing strategy on metasearch performance.
Learn how a major global hotel brand leveraged TripAdvisor's Sponsored Placements to increase incremental volume and bookings.
Choice Hotels partnered with Koddi to implement an innovative marketing strategy that factored occupancy data in real-time.
When it comes to ad spend levels and online travel sales, Asia-Pacific is the fastest-growing region and the biggest opportunity in hospitality. Learn about the major platforms, digital trends, and booking preferences of APAC travelers in this free download.
Whether you’re a seasoned metasearch expert or just getting started, you need to know about Google’s hotel advertising product. This guide will introduce you to Hotel campaigns, the latest update to Google Ads and explain the key components that go into creating a metasearch campaign on Google.