Within the world of metasearch, distribution is one of the most important yet misunderstood components of running a successful campaign. Predominantly in the background of day-to-day campaign management, distribution can significantly impact your bottom line if proper validation and routine auditing are not common practices. If you have had difficulty locating a live ad on an applicable metasearch publisher, do...
In software, an anti-pattern is a poor but frequent response to a common problem. Recognizing and understanding anti-patterns can save advertisers a lot of pain by curtailing losing behaviors before they negatively impact the business. Our unique position in the travel marketing space gives us the opportunity to see the most and least successful strategies for dealing with anti-patterns. In...
Learn how Sabre used Koddi's bidding algorithm to automate optimization, increase overall performance, and drive additional direct booking strategies.
Learn how a major global hotel brand leveraged TripAdvisor's Sponsored Placements to increase incremental volume and bookings.
Choice Hotels partnered with Koddi to implement an innovative marketing strategy that factored occupancy data in real-time.
When it comes to ad spend levels and online travel sales, Asia-Pacific is the fastest-growing region and the biggest opportunity in hospitality. Learn about the major platforms, digital trends, and booking preferences of APAC travelers in this free download.
Whether you’re a seasoned metasearch expert or just getting started, you need to know about Google’s hotel advertising product. This guide will introduce you to Hotel campaigns, the latest update to Google Ads and explain the key components that go into creating a metasearch campaign on Google.