To help advertisers use Hotel Ads in a more robust and scaled manner, Google is excited to introduce a new Google Ads campaign type called Hotel Campaigns. Hotel campaigns help travel marketers work smarter - with richer ad management, powerful analysis, and more granular targeting options. Koddi has been working closely with Google to build support for Google Ads in...
One of the biggest buzzwords in digital marketing today is audiences. While the concept of target audiences has been around for as long as marketing itself, the evolving digital landscape has changed the way that brands reach their customers online today. Audiences have existed in other channels for digital marketing, but it is still a developing targeting method in metasearch....
Choice Hotels partnered with Koddi to implement an innovative marketing strategy that factored occupancy data in real-time.
IHG leveraged Google Hotel Ads combined with Koddi’s attribution solution to remove redundancy of efforts toward digital demand generation and create a coordinated strategy across stakeholders.
Recognizing that would-be travelers were spending an increased amount of time comparing prices on metasearch sites, Tablet directed its focus to reaching these customers and demonstrating competitive pricing.
Whether you’re a seasoned metasearch expert or just getting started, you need to know about Google’s hotel advertising product. This guide will introduce you to Hotel campaigns, the latest update to Google Ads and explain the key components that go into creating a metasearch campaign on Google.
A detailed look at the shifts in traveler behavior and booking trends surrounding sporting events, pop culture, and natural disasters.