Last week, we had the privilege of attending the Direct Booking Summit in Dallas. Nicholas Ward, President and Co-founder of Koddi, moderated the panel discussion on metasearch alongside an esteemed panel of experts including Jay Hubbs, Senior Vice President of eCommerce at Remington Hotels; Adrian Hands, Senior Director Key Accounts EMEA and Americas at TripAdvisor; Gil Harel, Head of Strategic...
Travel trends across the globe are constantly in flux due to a variety of different factors including: Socio-economics - including shifts in exchange rates like those seen in the U.K. after the Brexit decision; The draw of different types of popular events, such as the Olympics and FIFA World Cup; and The popularity of television shows and movies - the...
Choice Hotels partnered with Koddi to implement an innovative marketing strategy that factored occupancy data in real-time.
IHG leveraged Google Hotel Ads combined with Koddi’s attribution solution to remove redundancy of efforts toward digital demand generation and create a coordinated strategy across stakeholders.
Recognizing that would-be travelers were spending an increased amount of time comparing prices on metasearch sites, Tablet directed its focus to reaching these customers and demonstrating competitive pricing.
A detailed look at the shifts in traveler behavior and booking trends surrounding sporting events, pop culture, and natural disasters.
Whether you’re a seasoned metasearch expert or just getting started, you need to know about Google’s hotel advertising product. This guide will introduce you to Hotel campaigns, the latest update to the Hotel Ads product and explain the key components that go into making a metasearch campaign on Google.