Due to its position in the consumer funnel and unique targeting capabilities, metasearch has been one of the most successful channels we’ve seen during COVID-19. Suppliers have continued to invest in and rely on metasearch for a few reasons: We’ve learned from the past. This isn't our first rodeo. It’s more important than ever to protect market share. The current...
At this point, it’s no longer news that Covid-19 has turned the travel landscape upside down. Hotels around the world are acclimating to this new normal and fighting to regain lost revenue. At Koddi, we’re right here in the middle of it. As we’ve worked relentlessly to support our clients from global hotel chains to major publisher platforms, we’ve discovered...
Learn how Sabre used Koddi's bidding algorithm to automate optimization, increase overall performance, and drive additional direct booking strategies.
Learn how a major global hotel brand leveraged TripAdvisor's Sponsored Placements to increase incremental volume and bookings.
Choice Hotels partnered with Koddi to implement an innovative marketing strategy that factored occupancy data in real-time.
Download this recovery guide for guidance on preparing, executing, and managing hotel advertising programs in the wake of the COVID-19 pandemic.
When it comes to ad spend levels and online travel sales, Asia-Pacific is the fastest-growing region and the biggest opportunity in hospitality. Learn about the major platforms, digital trends, and booking preferences of APAC travelers in this free download.