One of the biggest buzzwords in digital marketing today is audiences. While the concept of target audiences has been around for as long as marketing itself, the evolving digital landscape has changed the way that brands reach their customers online today. Audiences have existed in other channels for digital marketing, but it is still a developing targeting method in metasearch....
Ad optimizations shift based on campaign objectives, market conditions, and target markets, to name just a few reasons. For example, a hotelier may choose to optimize toward conversions to drive overall bookings for a retargeting campaign, but decide to optimize toward link clicks for an upper funnel campaign. What is the best method if a hotelier would like to optimize...
Choice Hotels partnered with Koddi to implement an innovative marketing strategy that factored occupancy data in real-time.
IHG leveraged Google Hotel Ads combined with Koddi’s attribution solution to remove redundancy of efforts toward digital demand generation and create a coordinated strategy across stakeholders.
Recognizing that would-be travelers were spending an increased amount of time comparing prices on metasearch sites, Tablet directed its focus to reaching these customers and demonstrating competitive pricing.
A detailed look at the shifts in traveler behavior and booking trends surrounding sporting events, pop culture, and natural disasters.
Whether you’re a seasoned metasearch expert or just getting started, you need to know about Google’s hotel advertising product. This guide will introduce you to Hotel campaigns, the latest update to the Hotel Ads product and explain the key components that go into making a metasearch campaign on Google.