Online marketplace operators are waking up to the potential that native sponsored listing ad programs offer for their overall profitability. Consequently, many have launched or plan to launch their own programs, and so they face the classic “build vs buy” decision that technology companies must often confront. On the surface, it seems that running your own sponsored listing programs is...
The decline of third-party tracking is not new; it's been well documented over the last several years. At this point, the digital media industry has fully realized that consumers and governments will no longer tolerate the tracking technologies and strategies that were once standard media industry practices. According to some, the death of third-party tracking means the beginning of the...
With over 13 years of experience managing global ad programs in the travel industry, Koddi leveraged its expertise to build a white-label ad platform tailored to the specific needs of a food delivery mobile app.
Learn how Sabre used Koddi's bidding algorithm to automate optimization, increase overall performance, and drive additional direct booking strategies.
Learn how Trip.com outperformed growth targets for all regions with Koddi's metasearch solutions.
Ads are a powerful and growing profit tool for marketplace operators. Download this guide to understand how an ad program could benefit your marketplace.
As third-party tracking declines, advertisers are challenged on how to remain effective and need to decide the best monetization strategy moving forward. Watch this recording to hear why private marketplace ad programs (PMPs) are beneficial for sellers, buyers and operators.