Following the successful rollout of the Google Property Promotion Ads carousel on mobile last year, Google is expanding its reach to desktop users and introducing additional sponsored placements to the forefront. The Google Property Promotion Ads 1-Click Model has been rolled out to 100% of users. What's the 1-Click Model and How Does it Impact Hotels? The 1-click model...
In the ever-evolving world of digital marketing, keeping an eye on key metrics is vital to understanding the impact of external factors on your industry. One of the most recent and intriguing developments in the hospitality sector is the implementation of stricter regulations for short-term rentals, such as Airbnb and Vrbo, in the vibrant city of New York. New...
With over 13 years of experience managing global ad programs in the travel industry, Koddi leveraged its expertise to build a white-label ad platform tailored to the specific needs of a food delivery mobile app.
Learn how Sabre used Koddi's bidding algorithm to automate optimization, increase overall performance, and drive additional direct booking strategies.
Choosing the right commerce media partner can mean the difference between creating a thriving, sustainable, high-growth business vs. just being a member of someone else's ad network. Koddi's experts created this guide to help you choose the right commerce media partner with confidence. In this buyer's guide, you'll learn how to maximize your commerce media investment, including:
Commerce media is a new, revenue-boosting form of digital advertising enabled by first-party data and advanced, intent-based targeting. It's so effective even Forbes called it the next big advertising channel. Businesses need a solid strategy in place to tap into its revolutionary and trillion-dollar-plus value. Our new infographic gives you expert insights on commerce media, the newest channel transforming advertising.