Google has long been at the forefront of digital advertising, offering a suite of products designed to help businesses of all sizes reach their target audiences. From Search and Display to YouTube and Shopping, Google’s advertising solutions empower marketers to connect with consumers in meaningful ways. In 2021, Google launched Performance Max, a game-changing campaign type that leverages the power...
Navigating financial operations in the fast-paced commerce media landscape presents many complex challenges. Commerce media networks have diverse funding needs and face unique operational hurdles. And while pre-pay options provide immediate payment, they create an unnecessary burden by requiring upfront funds, which can limit advertisers' participation. Conversely, post-pay arrangements remove this barrier by allowing advertisers to spend first and pay...
With over 13 years of experience managing global ad programs in the travel industry, Koddi leveraged its expertise to build a white-label ad platform tailored to the specific needs of a food delivery mobile app.
Learn how Sabre used Koddi's bidding algorithm to automate optimization, increase overall performance, and drive additional direct booking strategies.
Choosing the right commerce media partner can mean the difference between creating a thriving, sustainable, high-growth business vs. just being a member of someone else's ad network. Koddi's experts created this guide to help you choose the right commerce media partner with confidence. In this buyer's guide, you'll learn how to maximize your commerce media investment, including:
Commerce media is a new, revenue-boosting form of digital advertising enabled by first-party data and advanced, intent-based targeting. It's so effective even Forbes called it the next big advertising channel. Businesses need a solid strategy in place to tap into its revolutionary and trillion-dollar-plus value. Our new infographic gives you expert insights on commerce media, the newest channel transforming advertising.