Q2 2020 will be one for the history books. As COVID-19 began to spread outside of APAC and Europe, travel around the globe came to a screeching halt. With that, we saw demand tumble to a low of over 80% down year-over-year. The travel sector was quick to respond and adapt to the rapidly changing landscape. Metasearch publishers, in particular,...
Countries like China, who first weathered the coronavirus, continue to show positive signs of recovery following relief from lockdowns. As the initial epicenter of the COVID-19 outbreak, China trends could serve as a projection model for phased recovery around the world. Back in late February, travel demand for China began to see an increase following the outbreak of COVID-19. Since...
Learn how Sabre used Koddi's bidding algorithm to automate optimization, increase overall performance, and drive additional direct booking strategies.
Learn how a major global hotel brand leveraged TripAdvisor's Sponsored Placements to increase incremental volume and bookings.
Choice Hotels partnered with Koddi to implement an innovative marketing strategy that factored occupancy data in real-time.
Download this recovery guide for guidance on preparing, executing, and managing hotel advertising programs in the wake of the COVID-19 pandemic.
When it comes to ad spend levels and online travel sales, Asia-Pacific is the fastest-growing region and the biggest opportunity in hospitality. Learn about the major platforms, digital trends, and booking preferences of APAC travelers in this free download.