Last quarter, Google introduced intraday bidding for metasearch on Google Hotel Ads, adding to their already expansive arsenal of bid multipliers. Intraday bidding, also referred to as dayparting or ad scheduling, is a campaign-level bid multiplier and has been a valuable digital marketing tool for quite some time. However, its recent release on Google Hotel Ads marks the first time...
by Nicole Cama The e-commerce market is booming with tremendous growth and opportunities. Nowadays, everything is just a click away for the 3+ billion people using the internet – and spread across numerous languages. In recent years, the most popular languages used on the internet were English, Chinese, Spanish, Arabic, and Portuguese. Multilingual online traffic is higher than ever,...
With over 13 years of experience managing global ad programs in the travel industry, Koddi leveraged its expertise to build a white-label ad platform tailored to the specific needs of a food delivery mobile app.
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