IHG leveraged Google Hotel Ads combined with Koddi’s attribution solution to remove redundancy of efforts toward digital demand generation and create a coordinated strategy across stakeholders.
Recognizing that would-be travelers were spending an increased amount of time comparing prices on metasearch sites, Tablet directed its focus to reaching these customers and demonstrating competitive pricing.
Choice Hotels partnered with Koddi to implement an innovative marketing strategy that factored occupancy data in real-time.
With over 4,300 hotels in 100 different countries, AccorHotels wanted to enhance its communication strategy and effectively reach new customers in key markets around the world.