A new way to engage: How sponsored push notifications help brands reach high-intent shoppers

The opportunity

In a crowded digital landscape, commerce media networks and brands are constantly searching for ways to reach consumers more effectively—especially those who have already demonstrated buying intent.

Koddi introduced Sponsored Push Notifications to meet this need, giving advertisers the ability to connect directly with verified, opted-in app users at high-impact moments. Sponsored Push enables a personalized, time-bound touchpoint that feels native, direct, and performance-driven.

By blending precision targeting with curated creative and strategic timing, brands can use Sponsored Push to cut through the noise and drive measurable results across engagement and sales.

Approach

Koddi designed Sponsored Push to operate within a defined flight window (e.g., “week of 1/27/25”), giving advertisers a promotional moment to lean into. These can be especially key moments: during the Super Bowl, before Valentines Day, or any other time where consumers might be more inclined to act on a notification. Delivery of these Sponsored Push notifications is governed by device-level system logic, meaning users receive notifications when they’re most likely to engage. 

When Koddi launched the first campaign with an advertiser and commerce media network, keeping these campaigns extremely targeted was paramount. Key campaign parameters included:

• Audiences: For the purpose of the first campaign, Koddi defined a specific age group, targeted users who had previously purchased a certain CPG category, and selected those who had push notifications enabled.
• Geography: Campaigns were limited to key states likely to generate a conversion, with broader states targeted for reach.
• Creatives: To make launch seamless, advertisers were given a defined set of campaign guidelines, balancing both unique messaging with best practices.

But launching a new ad format and campaign type goes beyond technical setups and settings. Koddi’s team of experts were able to guide commerce media network partners and advertisers alike, giving them tailored strategies to ensure success. Some of these included:

• Activating auto-bidding and accelerated pacing, allowing the system to optimize in real-time

• Starting with broad targeting to maximize initial impressions and establish baseline performance

• Avoiding over-targeting, which can drive up bids and reduce reach

• Using reporting insights to identify high-performing cohorts and apply strategic bid boosts

• Layering in multipliers, rather than limiting exact targeting, to maintain campaign efficiency

Next steps

Following early success, advertisers are continuing to invest in Sponsored Push as a high-performing complement to their commerce media mix.

Koddi is expanding the format’s reach and capabilities by:

• Streamlining approval workflows for faster activation
• Increasing audience segmentation and lookback logic
• Exploring additional use cases, such as seasonal promotions or loyalty campaigns
• Building additional self-serve capabilities for even more control and speed

As commerce media networks look to deepen engagement and drive efficient conversions, Sponsored Push offers a direct, measurable, and compliant solution—built for performance.