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success stories

Koddi + 
a global sports apparel retailer

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Challenge

One of the world’s leading retailers, was stagnated in their ability to grow their ads program while working with one of the largest commerce media technology providers. The primary concern was their provider’s inability to expand across their network of sites with the same dynamic catalog of products, which need to be refreshed frequently.

Approach

Koddi Ads seamlessly replaced the technology provided by the incumbent provider, without impact or disruption to the performance or budget acquisition of the advertisers. At the same time, Koddi enabled this retail client to increase its inventory by almost 2X, by extending the ads program to their desktop and mobile properties.

Results

Ads are now available across this retail client’s network of properties, improving volume and performance. The differentiation that this can bring to their advertisers has improved tremendously, and the tools and technology they can use to manage the program are substantially improved.

Drawing on insights from All Commerce Media Playbook, a commissioned study conducted by Forrester Consulting on behalf of Koddi, November 2025, the conversation explores why perceived maturity and operational readiness often diverge, including what organizations can do to build stronger foundations across strategy, technology, measurement, and operations.

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