Koddi expands omnichannel commerce media with TikTok and OpenAI Ads integrations

Networks can reach consumers across search, social, programmatic, CTV, and agentic platforms from one unified platform

The customer journey has never fit neatly within a single channel; it spans social, streaming, search, marketplaces, and now, AI-powered platforms.

For commerce media networks, these touchpoints create more opportunities to reach consumers using valuable first-party data. But too often, expanding offsite has meant adding fragmentation, with disconnected platforms, budgets, and reporting making it difficult to build a cohesive media offering. This limits advertiser adoption, and ultimately, the impact these channels can bring to the overall business.

That’s why Koddi is building the largest unified omnichannel platform in commerce media, connecting consumer journeys through media planning, shared budgets, and measurement. Networks can extend their reach beyond owned properties while maintaining the first-party data, control, and commerce outcomes that make their advertising programs valuable.

Today, Koddi is expanding its offsite ecosystem with support for TikTok and OpenAI Ads, giving commerce media networks more ways to connect advertisers with consumers across the full funnel.

The new integrations build on Koddi’s broader ecosystem, including The Trade Desk, Meta, Google Shopping, DV360, Pinterest, Universal Ads, and additional social and programmatic channels.

Together, these capabilities give networks one foundation for activating campaigns across search, social, programmatic media, CTV, and emerging agentic environments. And with Koddi’s Media Planner, Shared Budgets, and unified reporting, networks can bring those channels together into a cohesive advertising program.

Expanding commerce media into social and agentic discovery

As consumer journeys evolve, commerce media networks need to reach audiences across the platforms where discovery, consideration, and purchase decisions happen. Koddi’s newest integrations extend the value of first-party commerce audiences into two important environments.

TikTok: Connecting commerce audiences with social discovery

TikTok plays an increasingly important role in how consumers discover brands, explore products, and make purchase decisions. According to research from Edison Research cited by EMARKETER, 83% of weekly US TikTok users have taken action after seeing an ad, including seeking more information or making a purchase.

Koddi’s TikTok integration enables commerce media networks to incorporate the platform into their broader advertising programs, with support for campaign management, targeting, creative activation, bidding and optimization, reporting, and billing.

Rather than managing TikTok as an isolated media buy, networks can connect social activation to their broader commerce media strategy, reaching consumers earlier in the journey while maintaining a consistent approach to campaign operations.

OpenAI Ads: Extending commerce media into agentic discovery

AI-powered platforms are becoming another destination for consumers to research products, compare options, and make decisions. According to Koddi’s 2026 agentic commerce study, 64% of surveyed organizations expect to increase mid-funnel investment in agentic commerce, signaling a growing opportunity to influence consumers earlier in their decision-making journeys.

Koddi’s integration with OpenAI Ads extends its omnichannel ecosystem into this emerging environment, creating new opportunities for networks to connect advertisers with consumers as agentic discovery evolves. The integration includes campaign and ad group management capabilities, and is expanding into additional creative management, ad operations, and reporting functionality.

As consumers increasingly rely on AI-powered experiences, commerce media networks can extend their audience strategies into new discovery environments while keeping these opportunities connected to their broader advertising programs.

One media plan across channels and budgets

Expanding into more channels should make commerce media programs more valuable, not more difficult to operate. Koddi brings media planning, campaign activation, and budget management together in one platform, helping networks manage increasingly sophisticated omnichannel programs without adding operational complexity.

With Koddi’s Media Planner and Shared Budgets, networks can build media plans spanning onsite and offsite campaigns, allocate budgets across channels, and automatically reallocate available spend from underdelivering campaigns to opportunities that can put it to work.

Networks can streamline campaign planning, maintain channel-level budget controls, and maximize advertiser investment without manually managing every allocation.

In one early activation, Koddi’s Media Planner and Shared Budgets increased budget utilization by 135%, demonstrating the impact of connecting omnichannel planning with automated budget management.

Unified reporting that connects media investment to commerce outcomes

A unified media strategy also requires a connected view of performance. And as new channels emerge, measurement needs to evolve alongside them. Koddi’s 2026 agentic commerce study found that 92% of surveyed organizations plan to develop agent-specific measurement capabilities, underscoring the importance of flexible reporting across traditional and emerging media environments.

Koddi’s reporting and measurement capabilities help networks understand how advertising performs across channels, connecting media investment to the commerce outcomes advertisers care about.

Networks can report on any targeting parameter and dimension that matter to their business, with flexible, real-time reporting that supports increasingly sophisticated advertiser needs. We’re continuously making updates to the engine, with recent launches improving speed, scalability, and complex cross-channel reporting while establishing the foundation for agent-ready measurement workflows. Through this development, even as partners scale their reporting, channels, and agentic abilities, we’re still driving faster reporting latency during high-demand periods.

Together, these capabilities help networks deliver a more consistent measurement experience as advertisers expand across onsite, offsite, and emerging media environments.

Capture more advertiser investment across the full funnel

A broader omnichannel footprint opens new revenue opportunities for commerce media networks, helping them compete for budgets traditionally allocated to paid search, social, programmatic, and upper-funnel media.

For endemic advertisers, networks can extend campaigns beyond owned properties to reach new customers, re-engage valuable audiences, and drive high-intent traffic back to their commerce platforms. This creates opportunities to grow existing advertiser relationships and capture more of their total media investment.

For non-endemic advertisers, networks can monetize their valuable first-party audiences even when advertisers don’t sell products directly on the platform. By connecting commerce audiences with offsite activation, networks can attract new categories of advertisers and incremental budgets.

With unified planning, shared budgets, and connected measurement, networks can offer both advertiser types a more cohesive experience across the full funnel.

One commerce media platform for the entire customer journey

CTV may build awareness, social may spark discovery and engagement, and search may bring consumers closer to purchase. AI-powered experiences can help shape decisions along the way, while the commerce platform ultimately captures the transaction.

Koddi connects those moments through one omnichannel commerce media platform, bringing together the activation, planning, budget management, and measurement capabilities networks need to grow. With TikTok and OpenAI Ads joining Koddi’s expanding ecosystem, networks can reach consumers across more of the modern customer journey while maintaining the first-party data, control, and commerce outcomes that make their programs unique.

Bring your offering together in one unified platform. Talk with Koddi today.