Introducing Koddi’s Media Planner with Shared Budgets

Commerce media campaigns are expanding across more channels, formats, and customer touchpoints. But for many networks and advertisers, the way those campaigns are planned and managed hasn’t caught up.

Budgets are still divided across separate campaigns, onsite and offsite strategies are often managed independently, and when one campaign can’t spend its allocation, moving that budget somewhere else requires teams to identify the opportunity and take action before it’s too late.

Koddi Media Planner with Shared Budgets brings those pieces together.

Commerce media networks and advertisers can now build a single media plan across channels, connect the campaigns that support it, and automatically put more of their available budget to work.

Plan across channels in one place

Media Planner gives advertisers a single place to build and manage the full media plan.

Advertisers and commerce media networks can now bring together any experience under a single media plan, including onsite sponsored listings, onsite video, takeover campaigns, offsite social and display, and more. Rather than treating each campaign as an isolated buy, teams can see how campaigns work together against the advertiser’s broader investment.

That creates a connected structure from the media plan down to the individual campaigns and ad groups executing it, while giving commerce media networks the flexibility to support the channels, formats, and workflows that make sense for their business.

Put more of every budget to work

Creating a connected plan also unlocks a new way to manage budget across it.

With Shared Budgets, Koddi continuously evaluates where campaigns are projected to underspend and where eligible campaigns have additional capacity.

When budget becomes available, Shared Budgets can automatically reallocate it while campaigns are still active, helping advertisers capture opportunities that could otherwise be lost.

The result is less manual budget management and greater utilization of the advertiser’s overall investment. And, in the implementation with one of our commerce media network partners, we saw a 135.6% improvement in budget utilization.

See where budget is going

While adding in new automation, we still wanted to prioritize visibility and control.

Media Planner gives teams a centralized view of the campaigns within a plan, while Shared Budgets provides transparency into budget movement over time. Teams can understand when budget was reallocated and where it went without piecing together activity across disconnected campaigns.

Networks maintain control over how their programs operate, while advertisers get a simpler way to manage increasingly sophisticated cross-channel strategies.

Measure the advertiser’s full investment

Media Planner also creates a foundation for understanding performance across the broader advertiser buy. Instead of looking at every campaign in isolation, teams can organize and measure related campaigns together, making it easier to understand how different experiences and channels contribute to the overall media plan.

As commerce media expands beyond a single placement or channel, that connected view becomes increasingly important.

From campaign management to media orchestration

The future of commerce media is about making every channel work together towards a common goal. Media Planner with Shared Budgets gives commerce media networks the infrastructure to do that: one place to plan across experiences, connect campaigns, manage budgets, and measure the broader advertiser investment.

Learn more by reaching out to us today!