Koddi in the news

Commerce media is growing up, as this year’s DMEXCO made clear. At one of Europe’s biggest digital marketing and technology events, there was less excitement about the next shiny object and far more interest in the foundations behind it that drive growth: strong infrastructure, smarter automation and shared standards.

Teads, the omnichannel outcomes platform, and Koddi, a leading commerce media platform, today announced a global partnership delivering an open, universal OpenRTB standard for onsite retail media inventory.

Koddi, the leading commerce media company for enterprises, today announced that Sabre Sponsored Listings are now available through Koddi Demand, giving hotel advertisers a new way to increase property visibility with travel advisors and corporate travel bookers within Sabre’s booking workflow.

Koddi, the leading commerce media technology for enterprises, today announced that Sneha Popley, Senior Product Manager; Becky Schuba, Associate Director of Technical Program Management; Brenna Porter, Director of Program Management, Travel and Kyla Chapman, Senior Product Manager have been named honorees in AdExchanger’s 2026 Top Women in Media & Ad Tech Awards, acknowledging their contributions across data and measurement, commerce media, product innovation and mentorship.

The article explores how agentic AI is reshaping consumer decision-making and why UK commerce media networks must invest in connected infrastructure, measurement and transparency to remain competitive.

Hotels can increase their chances of being recommended by AI assistants by making their content, data, and reputation clear, structured, and consistently trustworthy so AI can confidently understand and surface their property to travelers.

Koddi has partnered with GIPHY and LiveRamp to enable brands to activate targeted advertising across GIFs, stickers, reactions, and conversational moments. The collaboration brings Koddi's commerce media technology and LiveRamp's identity and audience capabilities to GIPHY's advertising platform, helping brands reach engaged audiences in everyday moments of digital self-expression while supporting GIPHY's advertising growth and scalability.

Koddi announced a new integration with Search Ads 360 (SA360), enabling advertisers to seamlessly access and activate commerce media campaigns across Koddi’s retailer ecosystem directly within SA360. As Google's enterprise search management platform, SA360 helps agencies and marketers efficiently manage large-scale campaigns across multiple publishers and media channels.

Koddi released new research that found that 70% of commerce media leaders are already using AI agents to analyze data, recommend actions and automate campaign execution. However, they continue to express caution around fully autonomous decision-making, reinforcing the growing importance of transparency and human oversight across AI-mediated commerce environments.