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success stories

Koddi +
major travel site

major-travel-site-hero

Challenge

Our client, a major travel site, prides itself on its clean, user-friendly experience. However, hotel partners were asking them to launch an ads program that would enable partners to prioritize the types of travelers who can see and book their hotels on their marketplace.

Approach

Koddi partnered with this brand to launch a first-of-its-kind sponsored ads global advertising platform that transforms how the travel and hospitality industries advertise by unlocking new and advanced targeting capabilities for hotels within a single robust network. Powered by Koddi’s advertising technology, this state-of-the-art platform combined inventory from multiple branded platforms enabling hotel partners to enhance online visibility and capture more booking demand through premium sponsored listings distributed across the search results of the three branded sites.

Results

Designed to increase visibility so hotels can reach more highly engaged, ready-to-book travelers, our collaboration resulted in increased bookings and a higher Return on Ad Spend (ROAS).

Building Commerce Media Networks is a practical guide for leaders building, scaling, or modernizing a commerce media business. It covers how to assess your network’s maturity, create a differentiated offering, build the right foundation, and grow profitably while protecting the customer experience.

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