Mobile app publisher
Develop a new sponsored listings ad program
Koddi Ads
At the start of the Covid-19 pandemic, a leading global app publisher saw significant growth for its food delivery app, as more people needed a way to safely get food and groceries delivered to their homes. This publisher partnered with Koddi to monetize its increasing app traffic and generate additional value for its thousands of partner businesses by creating a brand new sponsored listings advertising program.
With over 13 years of experience managing global ad programs in the travel industry, Koddi leveraged its expertise to build a white-label ad platform tailored to the specific needs of the client’s industry. The publisher utilized Koddi’s APIs to build into its existing vendor platform, and the Koddi team provided greater flexibility by developing custom integrations for billing processes, data feeds, and other publisher-specific features. Koddi’s dedicated Customer Success team provided training guides, documentation, and consultative support to help onboard new advertisers and grow the program.
The combination of Koddi Ads’ enterprise-level ad technology and full-service customer support enabled the publisher to scale its new advertising program at a remarkable rate, onboarding tens of thousands of advertisers and achieving millions of dollars in ad spend in the first six months. Adoption of the program grew quickly, as advertisers took advantage of promotional funds and the added visibility from being featured on the app’s homepage. The sponsored listings ad unit delivered a highly-relevant and convenient ad experience to in-market users of the app. Koddi’s bid automation, targeting, and auction technology propelled the program to a significant ROAS and volume to advertisers in the program.
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