Koddi in the news

Demand for summer travel continued to increase throughout the month of July, with U.S. demand at its high point for the year, according to the analysts at Koddi.

For the 5th consecutive year, Koddi has made the list for Best Companies to Work For in Fort Worth.

Koddi launches a digital marketing analyst cohort program for 20 newly created Digital Marketing Analyst roles. New hires will attend a Technical Bootcamp at Koddi’s Fort Worth office where they will develop the skills needed to identify digital trends in the travel industry and optimize and budget for digital campaigns.

The cost of hotel rooms rose almost 17% on the year, according to the consumer price index. But the truth is more complex

As many Americans expect to travel during the Fourth of July weekend, Koddi reports that U.S. digital demand has continued its climb to 2019 levels as the U.S. enters its historically busiest travel season as more travelers are looking to go to beaches or national parks.

Online marketplace operators are waking up to the potential that native sponsored listing ad programs offer for their overall profitability. Consequently, many have launched or are launching their own programs, so they are involved in making the classic “make vs. buy” dilemma that technology companies must always confront.

Over the last 30 to 45 days, average hotel prices have risen appreciably and are now just 5% lower than one year ago, says Deep Kohli, senior director of client services at Koddi

Hotels are making a comeback too, with demand during the week ended April 11 surging more than fourfold compared with a year ago and up 10.9% compared with the same week in 2019, according to Koddi, an advertising technology company.

Without a normal benchmark of travel data from 2020, travel marketers must rethink the way that they optimize and deploy strategies to be effective in 2021.