Koddi in the news

Retail media, also known as commerce media, is evolving. While traditionally it has been seen as a solution for the bottom of the funnel – when a buyer is at the point of purchase – providers are waking up to the potential of retail media as a full-funnel solution.

When we asked an array of experts what they believe is the biggest challenge facing the retail media landscape as we go into 2024, there was a common theme.

The new Campaign Templates feature simplifies the experience of launching a campaign for advertisers while also empowering publishers to influence how advertisers set up their campaigns.

The Quality Score feature is a first of its kind and empowers every commerce media network with its own relevance scoring mechanism that can activate as soon as seven days after launch, based on first-party data, to ensure that ads shown to users are the most relevant possible.

With Dynamic Pricing, brands are able to price media inventory based on their own science and intelligence in addition to Koddi’s own signals – pricing for a specific user, session, search, product, or any combination in a privacy-first environment – all in real time.

Koddi, a leading advertising technology company, today announced 2022’s top Memorial Day travel trends and destinations, including growing hotel demand for major coastal cities on both sides of the United States.

New dynamic targeting from Koddi Ads can deliver increases of up to 30% in advertiser program efficiency and budgets using first-party data.

Koddi has been named a silver winner in Most Resilient Company of the Year in the Best in Biz Awards, the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America.

As many Americans expect to travel during Labor Day weekend, it’s time to get those plans in place ASAP. As COVID cases are on the rise in the U.S., hotel demand has not been affected by the new variant yet according to the hotel experts at Koddi.