Koddi in the news

Commerce media surged in 2024, but 2025 growth will slow. Amazon and Walmart will dominate 84% of spend, pressuring smaller, less sophisticated players to compete for limited remaining ad dollars.

New trend shows media consolidation in retail, as advertisers demand greater scale and retailers combine inventory to extend reach and unlock new revenue streams.

Koddi launched Koddi Academy, a free certification program equipping marketers with practical commerce media skills—covering omnichannel strategy, yield optimization, and future-ready tactics to drive performance in a $100B+ industry.

Eric Brackmann, Koddi’s VP of Commerce Media, shares insights on how travel media networks can scale by leveraging first-party data, loyalty programs, and non-endemic advertiser demand across digital touchpoints.

Google now lets hotels include real-time rates, images, and star ratings in search ads—boosting click-through rates by up to 20% and signaling a shift toward more dynamic travel advertising.

Understand why commerce media, why now.

Koddi’s Eric Brackmann sees commerce media as a win-win for travel—unlocking better targeting, privacy-first personalization, and new revenue streams powered by loyalty data, digital experiences, and generative AI.

Koddi, the leading retail and commerce media technology for enterprises, today announced the appointment of retail media and tech veteran Paul Dahill as managing director of sales for EMEA.

On the heels of explosive growth in spending on retail media networks (RMNs), nonretail verticals are adapting the media model in an effort to monetize their own first-party data. But advertiser appetite is yet to be tested, and the dynamics of different verticals present unique challenges, indicating an uncertain future for commerce media networks.