Koddi in the news

New dynamic targeting from Koddi Ads can deliver increases of up to 30% in advertiser program efficiency and budgets using first-party data.

Koddi has been named a silver winner in Most Resilient Company of the Year in the Best in Biz Awards, the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America.

As many Americans expect to travel during Labor Day weekend, it’s time to get those plans in place ASAP. As COVID cases are on the rise in the U.S., hotel demand has not been affected by the new variant yet according to the hotel experts at Koddi.

Demand for summer travel continued to increase throughout the month of July, with U.S. demand at its high point for the year, according to the analysts at Koddi.

For the 5th consecutive year, Koddi has made the list for Best Companies to Work For in Fort Worth.

Koddi launches a digital marketing analyst cohort program for 20 newly created Digital Marketing Analyst roles. New hires will attend a Technical Bootcamp at Koddi’s Fort Worth office where they will develop the skills needed to identify digital trends in the travel industry and optimize and budget for digital campaigns.

The cost of hotel rooms rose almost 17% on the year, according to the consumer price index. But the truth is more complex

As many Americans expect to travel during the Fourth of July weekend, Koddi reports that U.S. digital demand has continued its climb to 2019 levels as the U.S. enters its historically busiest travel season as more travelers are looking to go to beaches or national parks.

Online marketplace operators are waking up to the potential that native sponsored listing ad programs offer for their overall profitability. Consequently, many have launched or are launching their own programs, so they are involved in making the classic “make vs. buy” dilemma that technology companies must always confront.