Koddi in the news

While the vacation rental and alternative accommodation markets have flourished recently, property owners and technology intermediaries can learn from their counterparts in the hotel space to keep this momentum going.

Now is the time to evolve multi-tier marketing. Multi-tier industries must come together to align their online marketing efforts. Given the current economic climate, every ad dollar spent must be rewarded with a sale. Innovation can enable companies to collaborate to compete against their true competitors.

COVID-19 tested everybody in the 2020 Best Companies to Work For in Fort Worth. This year’s class found new ways to get the work done.

There’s been a more pronounced increase in demand closer to Thanksgiving this year compared to what it has seen historically — a gradual rise a week before the holiday.

Of all digital channels created in the last two decades, only a few have proven to be both highly effective without interrupting the consumer experience: search, social, and sponsored listings.

Koddi, a leading marketing technology company for the travel and hospitality industries, today announced it is pursuing a strategic entry into two new travel markets – vacation rentals and alternative accommodation.

Koddi today announced that it recently expanded its presence into new channels for its travel vertical through its Koddi Ads program in an effort to help publishers monetize website traffic and create value for travel advertisers.

One of Koddi’s offerings is an enterprise service that aims to help vacation rental management companies figure out where they should spend their next dollar on metasearch for the greatest revenue gain.

Inc. magazine recently revealed that Fort Worth based Koddi ranked No. 411 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. It marks the second year in a row where Koddi cracked the top 500.