success stories
Koddi + a leading online automotive dealership
Challenge
A leading online automotive company came to Koddi requiring a strategic overhaul. They wanted to shift from a legacy static fixed-price, fixed-time model to a dynamic auction approach for their inventory search ads product. Their goal was to monetize their platform by introducing a CPC-based VIN-level offering, granting dealers the power to influence customer interactions through vehicle advertising.
Approach
Through the implementation of Koddi Ads, this company achieved a swift rollout of its VIN-level sponsored offering, and smoothly integrated its in-house buying platform with Koddi APIs, streamlining the process of allocating channels and reporting combined performance.
Results
Having successfully generated revenue from their ad program and increased customer engagement and leads for dealers, leading to a 34% improvement in cost per lead efficiency. This enhancement has made this online automotive dealership’s Inventory Search Ads more competitive and profitable for both users and dealers.
Cars.com has successfully generated revenue from their ad program and increased customer engagement and leads for dealers, leading to a 34% improvement in cost per lead efficiency
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