The Koddi team is back from Groceryshop 2023! Over 4,000 grocery and CPG leaders gathered at Mandalay Bay in Las Vegas to make connections, explore the newest products and technologies, and learn about the latest trends shaping the grocery industry.  

In the grocery industry, the evolution of the digital landscape continues to accelerate. Here are a few of our team’s key takeaways and learnings from this year’s Groceryshop. 

The Future of Grocery Ecommerce and Media

• The grocery industry is primed for further digital disruption as grocers continue to adapt to various forms of online fulfillment. Despite the potential impact on profit margins, this adaptation is driven by the desire to provide post-COVID-19 pandemic shoppers with a seamless shopping experience when switching between these different mediums. 
• 47% of customers choose BOPIS (buy online pickup in-store), 36% opt for delivery services, and 17% prefer direct ship-to-home.
• For brands and grocers, when optimizing ecommerce sales channel media mix, retail media is recognized as a key revenue driver for incremental sales. There is an immense opportunity to further personalize and expand reach for an omnichannel experience powered by 1st party data. 

Achieving Ecommerce Profitability with AI

• Dynamic and AI-focused initiatives can enhance efficiency and profitability in the ecommerce space while improving customer experience through personalization, customer segmentation and data layering strategies.
• A unified approach to in-store, onsite, and offsite experiences creates a true full funnel, customizable, and efficient method for driving incremental sales long term. 
• Brands are increasingly prioritizing closed-loop measurement, in-store attribution, and standardized reporting metrics. This emphasizes the need for transparency, data sharing, and a unified approach across strategies and goals as the retail media landscape evolves. 

Optimizing the Ecommerce Technology Stack

• Designing a flexible ecommerce tech stack is crucial for scalability, adaptability, and stability.
• A composable architecture is favored, compared to a monolithic structure, when building or optimizing tech services due to its ability to be tailored to the nuances each grocer or retailer has and how they focus on the customer journey.
• If grocers buy instead of build their tech they must carefully select partners and platforms that align with their needs, provide technical support, and have a clear future roadmap for growth with innovative tech such as AI. 

Interested in learning how you can apply these learnings to your grocery business? Koddi’s team of experts would love to connect! Contact Koddi today to unleash your company’s retail media potential.