The commerce media industry is rapidly growing and quickly becoming the next big advertising channel. To help publishers maximize their commerce media investment and choose the right partner, the experts at Koddi created Commerce Media: A Buyer's Guide. This buyer’s guide is a deep dive into choosing the right commerce media partner with confidence, including: Master the 5 steps for...
Year after year, travel demand for the spring takes off as schools and students prepare for Spring Break in the month of March. Over 70% of American schools and universities hold their spring breaks during a two-week period in March. With time winding down, short term booking windows will see an aggressive increase in demand and booking volume. In 2022,...
One of the top features requested by advertisers in commerce media programs is dayparting. Dayparting is a strategy used by advertisers in PPC ad networks to schedule ads for certain times of day, or certain days of the week, to optimize performance. By understanding the conversion patterns and behaviors of customers, advertisers can deliver the right message to the right...
When users search on Google for hotels at a destination, they are typically greeted with a result page that has a mixture of paid search results, organic search links, and the local three-pack that includes three hotels for the destination that they searched for. This local three-pack is the entry point for a large percentage of the volume that is...
The Big Game and Valentine’s Day are quickly approaching! Whether you’re spending quality time with your loved one, cheering for the Chiefs or the Eagles with your friends, or are simply wondering how you can make these two big events work for your demand strategy, the Koddi team has insights for you. Weekend Demand Overview for the Big Game...
Commerce media is a new ad channel that’s seeing exponential growth, and 2023 is predicted to continue that growth trend. Koddi has a decade of running some of the industry’s top ad programs, which uniquely positions us to lead the way in innovative features for Koddi Ads, our commerce media solution. Our latest release brings an industry-best enhancement to quality...