The summer travel season is in full swing and two of the three major summer holiday weekends have passed. In our recent 4th of July outlook blog, we discussed at a high-level the emerging destination trends and renewed interest in urban travel. To provide further insight, we’ve added a new and deeper dive into the top 50 U.S. destinations by...
July 4th is more than the United States’ Independence Day; it’s one of the most popular American holidays to travel to spend time with friends and family. With so many people hitting the road, hoteliers and travel marketers need to know the latest industry trends to help optimize July 4th marketing strategies and boost advertisers’ revenue. Demand & Destinations...
As digital advertising continues to evolve, so do the various models marketplaces, publishers and marketers enjoy for offering and buying advertising. Within industries such as automotive, real estate, and others, where the lead is king and purchases are considered over days, weeks, or months, publishers and marketers have most recently relied upon a traditional fixed-fee advertising model to monetize their...
Google is testing a new user experience (UX) that is designed to elevate consumers’ hotel searches when booking travel. In this new UX, some users are served a destination-level search, complete with Property Promotion Ads – even when searching for and clicking into a specific property’s availability page. Standard Hotel Ads Experience In the standard metasearch experience, after a...
This Monday, June 6th, a group of junior engineers joined the team at Koddi for our inaugural engineering track of the Koddi Cohort Program – geared towards empowering new career opportunities and skyrocketing our technology teams to new levels. This is a two-month program that enriches our engineering teams while developing new talent by featuring rotations on all of Koddi’s...
Digital retailing is an automotive marketplace’s most efficient option to deliver the elevated and personalized experiences today’s consumers expect, while optimizing revenue and strengthening relationships with dealers. As OEMs, dealers, third-party marketplaces, and many others are looking to capture their share of the digital retailing boom, automotive marketers and marketplaces should be looking at the rapid growth of retail media...