This past January, our team attended Data Day Texas 2020 in Austin, one of the longest-running big data conferences in the world. This conference gave us a chance to look at some of the latest advancements and changes in the data world and taught us new ways to think about data-centric problems that our industry could face in the future....
Within the world of metasearch, distribution is one of the most important yet misunderstood components of running a successful campaign. Predominantly in the background of day-to-day campaign management, distribution can significantly impact your bottom line if proper validation and routine auditing are not common practices. If you have had difficulty locating a live ad on an applicable metasearch publisher, do...
As the battle for the most helpful voice assistant persists, Google continues to enhance its Google Assistant product. This month at CES, Google announced a bevy of new interactions users can have with Assistant, including the ability to book a hotel room using voice commands. What is a Voice Assistant? Voice assistants really carved out a place in our digital...
The mobile-only world is fast approaching in the travel industry. In terms of mobile booking rates for hotels, Asia is far ahead of the rest of the world, and China is leading the pack with 60% of its online bookings made on a smartphone. North America and Europe stand at just 28% and 33%, respectively. One of the reasons for...
Whether you hung on every word of Mark Zuckerberg’s congressional hearing, or you routinely click “share” without a second thought, you can’t help but be aware that data collection has become a hotly contested issue worldwide. Enter the GDPR —or, the General Data Protection Regulation—a regulation implemented by the European Union that is poised to replace the Data Protection Act...
Advertising hotels through email have always been a tricky proposition. To do so effectively requires the dissemination of useful and attractive information, and the volatility of the space makes this a difficult challenge. Frequently changing hotel rates, availability and offers have historically limited a travel brand’s abilities to market via a static medium like email efficiently. With Google’s dynamic emails,...