Expedia recently announced big updates to their Expedia Travel Ads program to increase bid minimums to $0.50 for all markets. This change could potentially shift the competitive landscape of Expedia Travel Ads bidding. Coupled with this release, Expedia is now offering heightened reporting surrounding their bid boost levers, providing additional granularity into understanding the success of or opportunities for a...
Integrating sponsored listings or ads from an auction framework into your search results is a crucial step to monetizing your search results and providing your users with relevant results. This article dives into several technical topics to explain some of the obstacles you will likely face, along with methods to overcome them. Each has advantages and disadvantages, so we will...
Spring has arrived, and with it comes a fresh wave of new traveler experiences from Google and TripAdvisor. In an ever growing and competing landscape, opportunities to further promote your services with compelling content and imagery continue to be of the utmost importance. With these new updates, we expect travelers' search experiences to steadily become more immersive and dynamic, allowing...
Digital media campaigns are the foundation for advertising in today's digital world; however, when it comes to building a successful campaign, many advertisers don’t know where to start. While each advertiser’s specific goals are unique, many strive to achieve similar objectives. These objectives may be simple, such as getting started quickly with wide visibility, or they may be more specific...
The commerce media industry is rapidly growing and quickly becoming the next big advertising channel. To help publishers maximize their commerce media investment and choose the right partner, the experts at Koddi created Commerce Media: A Buyer's Guide. This buyer’s guide is a deep dive into choosing the right commerce media partner with confidence, including: Master the 5 steps for...
One of the top features requested by advertisers in commerce media programs is dayparting. Dayparting is a strategy used by advertisers in PPC ad networks to schedule ads for certain times of day, or certain days of the week, to optimize performance. By understanding the conversion patterns and behaviors of customers, advertisers can deliver the right message to the right...