In our Meet the Team series, we get to know different members of the Koddi team through an informal Q&A session. This month, we sat down with one of Koddi’s newest executives, Carlisle Connally. As VP, Customer Success and Strategy, Carlisle leads and oversees Koddi’s efforts related to customer experience, specifically elevating the strategic value of Koddi services through the...
Promoted Hotels placements have been introduced to mobile, expanding their presence on Google Hotel Search. As is the case in desktop search, Promoted Hotels will appear in one to two placements on the first page of the search query and will update based on the filters provided. While scrolling through the properties listed, both the maps and filter drop down...
As metasearch continues to grow and users continue to seek out better booking experiences, we see publishers making updates to meet these demands. Recently, we spotted Kayak and Trivago testing new user experiences with their hotel search results pages. Kayak: New Hotel Search Results View Kayak is testing its desktop results page which appears after users search for specific hotels....
After a brief appearance during 2018, the long-awaited and high-impact product from Google, Promoted Hotels, is back on the front pages of Google Hotel Search. Google continues to increase its efforts to move up the funnel across the travel industry and is now, once again, putting advertisers in the driver’s seat. Within the framework of the updated hotel search experience,...
Facebook Travel Ads were originally built for single-location offers, but today, advertisers are using Facebook to dynamically promote cruises, vacation packages, and other multi-destination travel offerings. Included below are some of the most popular questions we’ve received from our clients throughout the onboarding process. What's the benefit of using Destination Ads instead of Dynamic Product Ads? Unlike Dynamic Product Ads,...
As you may have heard, Google is migrating Hotel Ads from the Hotel Ads Center to Google Ads this summer. The migration to Google Ads makes it possible for hotel advertisers to manage all of their campaigns in a single platform and gain access to richer ad management, powerful analysis, and more granular targeting options. Download the Guide As a...