When running a digital marketplace, publishers might eventually need the assistance of a software engineer, or even an entire team of engineers. For example, your business might require an in-house engineering team to build a large-scale marketplace. You may need to hire a temporary external team of only engineers to correct a one-off issue within that marketplace. Or, perhaps you’ll...
Labor Day is one of the busiest U.S. holidays, with active families and busy professionals all keen to soak up the last of the summer travel season. No matter which travelers you’re targeting, or what your ROI goals this September, the travel industry experts at Koddi have the latest data to keep savvy hoteliers and travel marketers in the know....
Periods of economic turmoil often lead to conservative business practices as consumers and businesses alike scrutinize their free cash flow. Rightfully so, media dollars deployed within digital marketing strategies become increasingly competitive while a battle of channel distribution and budget allocation ensues. Retailers, and more generally, marketplaces, are presented with a unique opportunity to influence their consumers utilizing information collected...
Booking Network has recently launched a new global sponsored ads program that enables hotel advertisers to target audiences, increase visibility, and capture more booking demand through premium sponsored listings on Booking.com, Priceline.com, and Agoda.com. It allows hotels to leverage the power of each brand and reach a global audience using a number of industry leading targeting options. Check out...
The summer travel season is in full swing and two of the three major summer holiday weekends have passed. In our recent 4th of July outlook blog, we discussed at a high-level the emerging destination trends and renewed interest in urban travel. To provide further insight, we’ve added a new and deeper dive into the top 50 U.S. destinations by...
July 4th is more than the United States’ Independence Day; it’s one of the most popular American holidays to travel to spend time with friends and family. With so many people hitting the road, hoteliers and travel marketers need to know the latest industry trends to help optimize July 4th marketing strategies and boost advertisers’ revenue. Demand & Destinations...