As digital advertising continues to evolve, so do the various models marketplaces, publishers and marketers enjoy for offering and buying advertising. Within industries such as automotive, real estate, and others, where the lead is king and purchases are considered over days, weeks, or months, publishers and marketers have most recently relied upon a traditional fixed-fee advertising model to monetize their...
Google is testing a new user experience (UX) that is designed to elevate consumers’ hotel searches when booking travel. In this new UX, some users are served a destination-level search, complete with Property Promotion Ads – even when searching for and clicking into a specific property’s availability page. Standard Hotel Ads Experience In the standard metasearch experience, after a...
This Monday, June 6th, a group of junior engineers joined the team at Koddi for our inaugural engineering track of the Koddi Cohort Program – geared towards empowering new career opportunities and skyrocketing our technology teams to new levels. This is a two-month program that enriches our engineering teams while developing new talent by featuring rotations on all of Koddi’s...
As retail media continues its exponential growth, top retailers are quickly moving to harness its potential for their own growth and revenue. With the demise of the third-party cookie, and innovation leading away from the keyword-based searches of yesterday, a first-party retail media program is the perfect opportunity to optimize multi-brand digital marketplaces, and increase revenue. To help more retailers...
Memorial Day is one of the most popular US holidays to hit the road or take to the air. No matter where you’re heading this May, the travel industry experts at Koddi have the latest data to keep travel marketers in the know. Demand Overview Travel demand in 2022 has well surpassed peak 2021 levels, and pent-up demand is...
The beginning of this month marked Koddi’s 2022 Spring Off-Site retreat at the JW Marriott Hill Country Resort in San Antonio, Texas. It was the first time the entire Koddi team gathered together in person since December, 2019! Koddiyaks traveled from all over – Fort Worth, Dusseldorf, Paris, San Francisco, New York City, and more – for several days of...