Solo traveling is a growing trend, making up approximately 18% of global bookings. Interest in solo travel has increased over the past five years, as shown in the Google Trends graph below, and according to Pinterest, searches for “solo travel” were up nearly 600% on the platform in 2018. But people aren’t just dreaming about solo travel; bookings are on...
In software, an anti-pattern is a poor but frequent response to a common problem. Recognizing and understanding anti-patterns can save advertisers a lot of pain by curtailing losing behaviors before they negatively impact the business. Our unique position in the travel marketing space gives us the opportunity to see the most and least successful strategies for dealing with anti-patterns. In...
Over the past year, the Koddi team has received frequent inquiries from our travel partners about how to be more visible in Asia-Pacific. There are many reasons why everyone has their sights set on this region--the population is growing, technology is advancing, and advertising spend continues to increase every year. It’s estimated that by next year, the APAC region will...
In our Meet the Team series, we get to know different members of the Koddi team through an informal Q&A session. This month, we sat down with one of Koddi’s newest executives, Carlisle Connally. As VP, Customer Success and Strategy, Carlisle leads and oversees Koddi’s efforts related to customer experience, specifically elevating the strategic value of Koddi services through the...
Promoted Hotels placements have been introduced to mobile, expanding their presence on Google Hotel Search. As is the case in desktop search, Promoted Hotels will appear in one to two placements on the first page of the search query and will update based on the filters provided. While scrolling through the properties listed, both the maps and filter drop down...
As metasearch continues to grow and users continue to seek out better booking experiences, we see publishers making updates to meet these demands. Recently, we spotted Kayak and Trivago testing new user experiences with their hotel search results pages. Kayak: New Hotel Search Results View Kayak is testing its desktop results page which appears after users search for specific hotels....