After a brief appearance during 2018, the long-awaited and high-impact product from Google, Promoted Hotels, is back on the front pages of Google Hotel Search. Google continues to increase its efforts to move up the funnel across the travel industry and is now, once again, putting advertisers in the driver’s seat. Within the framework of the updated hotel search experience,...
Facebook Travel Ads were originally built for single-location offers, but today, advertisers are using Facebook to dynamically promote cruises, vacation packages, and other multi-destination travel offerings. Included below are some of the most popular questions we’ve received from our clients throughout the onboarding process. What's the benefit of using Destination Ads instead of Dynamic Product Ads? Unlike Dynamic Product Ads,...
As you may have heard, Google is migrating Hotel Ads from the Hotel Ads Center to Google Ads this summer. The migration to Google Ads makes it possible for hotel advertisers to manage all of their campaigns in a single platform and gain access to richer ad management, powerful analysis, and more granular targeting options. Download the Guide As a...
Today Koddi announced a partnership with Sabre to provide our award-winning metasearch optimization solution to hotels using the Sabre SynXis platform. As part of Sabre’s ongoing commitment to providing marketing solutions that increase revenue for its hoteliers, Sabre will license the Koddi Enterprise platform to maximize exposure of hotel properties on metasearch channels, driving more bookings and improving marketing ROI....
To help advertisers use Hotel Ads in a more robust and scaled manner, Google is excited to introduce a new Google Ads campaign type called Hotel Campaigns. Hotel campaigns help travel marketers work smarter - with richer ad management, powerful analysis, and more granular targeting options. Koddi has been working closely with Google to build support for Google Ads in...
All roads, or rather clicks, lead to Google’s Hotel Search page. Google continues to iterate on its hotel search interface and experience for destination searches. When it was released back in 2018, the hotel search interface was only accessible from a destination search by clicking on the bottom button of the local pack to view additional hotels (as shown below)....