Google has long been at the forefront of digital advertising, offering a suite of products designed to help businesses of all sizes reach their target audiences. From Search and Display to YouTube and Shopping, Google’s advertising solutions empower marketers to connect with consumers in meaningful ways. In 2021, Google launched Performance Max, a game-changing campaign type that leverages the power...
Navigating financial operations in the fast-paced commerce media landscape presents many complex challenges. Commerce media networks have diverse funding needs and face unique operational hurdles. And while pre-pay options provide immediate payment, they create an unnecessary burden by requiring upfront funds, which can limit advertisers' participation. Conversely, post-pay arrangements remove this barrier by allowing advertisers to spend first and pay...
Hotel performance marketing is pretty straightforward: buy clicks, get bookings. When travel demand is high — as it is right now approaching peak summer — there’s more booking activity to capture but also steeper competition. With that in mind, hoteliers and travel marketers will want to ensure they budget effectively. There are countless factors that go into strategizing your marketing...
In today's fast-evolving digital landscape, using a variety of ad formats on your site is key to boosting profits in commerce media. Different ad formats—from banners and native ads to videos and post-checkout ads—not only engage users better but also amplify your monetization efforts. By catering to various customer preferences and habits, these ad formats ensure effective targeting of different...
Shoptalk 2024 showcased pivotal shifts in the commerce media landscape, offering insights that will redefine how brands connect with consumers across channels. After dedicating a significant portion of my career to contributing to the development and launch of the retail media program at one of the largest electronics retailers, I’ve seen first-hand the rapid evolution of the commerce media industry....
Bid Automation has played a vital role in the rapid rise of commerce media over the last several years, enabling brands to achieve their performance goals, such as return on ad spend (ROAS) or impression share, without costly and error-prone manual intervention. Koddi Ads has offered bid automation features for advertisers since its inception. However, as competition increases, bid automation...