The last year has shown dramatic growth in the commerce media space, and projections show that 2023 will continue that trend. In our decade of experience helping publishers join the realm of online advertising, we often hear concerns about making sure the ads business is additive to the core experience. New and existing publishers want to know that every piece...
Koddi’s commerce media leaders are just back from the Path to Purchase Institute’s P2P Live conference at the Hilton in Downtown Chicago. Retailers, brands and industry experts converged with a shared goal — unlocking the next big trends in how best to optimize tech platforms to better serve customers. These are the three big trends we gleaned, as the top...
Performance reporting is an essential component for measuring the success of an advertising campaign. Doing so allows the advertiser to monitor and track critical performance data and plan for future success. Koddi is committed to driving innovation through leading technological improvements and enhanced user experiences – as such, we’ve introduced new advanced reporting capabilities for our travel industry clients using...
Two weeks ago, hotel industry leaders from across the United States made their way to Phoenix, Arizona for the 2022 Lodging Conference. Over three days, these industry experts enjoyed thought-provoking breakout sessions and opportunities to make valuable connections. There were informative daily general sessions, recapping the biggest trends in the hotel industry from the past year, and looking ahead to...
L to R: Paul Morrisroe, Senior Account Executive; Eric Brackmann, Senior Director of Commerce Media; John Reiss, Senior Account Executive; Nate Young, Senior Account Executive Koddi’s retail media experts are back from Groceryshop 2022, with lots of new insights to share. Over 4,000 of grocery’s top brands and executives converged at Mandalay Bay in Las Vegas to discuss consumer...
When running a digital marketplace, publishers might eventually need the assistance of a software engineer, or even an entire team of engineers. For example, your business might require an in-house engineering team to build a large-scale marketplace. You may need to hire a temporary external team of only engineers to correct a one-off issue within that marketplace. Or, perhaps you’ll...