The Koddi team is back from Groceryshop 2023! Over 4,000 grocery and CPG leaders gathered at Mandalay Bay in Las Vegas to make connections, explore the newest products and technologies, and learn about the latest trends shaping the grocery industry. In the grocery industry, the evolution of the digital landscape continues to accelerate. Here are a few of our team’s...
Expedia recently announced big updates to their Expedia Travel Ads program to increase bid minimums to $0.50 for all markets. This change could potentially shift the competitive landscape of Expedia Travel Ads bidding. Coupled with this release, Expedia is now offering heightened reporting surrounding their bid boost levers, providing additional granularity into understanding the success of or opportunities for a...
The month of March has been a time of celebration and reflection as we acknowledge Women’s History Month. In addition to receiving beautiful bouquets of flowers on International Women’s Day, each week Koddiyaks had a chance to learn more about a few of the incredible ladies at Koddi. This year's theme is "Celebrating Women Who Tell Our Stories". Who is...
The commerce media industry is rapidly growing and quickly becoming the next big advertising channel. To help publishers maximize their commerce media investment and choose the right partner, the experts at Koddi created Commerce Media: A Buyer's Guide. This buyer’s guide is a deep dive into choosing the right commerce media partner with confidence, including: Master the 5 steps for...
Koddi’s commerce media leaders are just back from the Path to Purchase Institute’s P2P Live conference at the Hilton in Downtown Chicago. Retailers, brands and industry experts converged with a shared goal — unlocking the next big trends in how best to optimize tech platforms to better serve customers. These are the three big trends we gleaned, as the top...
When running a digital marketplace, publishers might eventually need the assistance of a software engineer, or even an entire team of engineers. For example, your business might require an in-house engineering team to build a large-scale marketplace. You may need to hire a temporary external team of only engineers to correct a one-off issue within that marketplace. Or, perhaps you’ll...