The commerce media industry is rapidly growing and quickly becoming the next big advertising channel. To help publishers maximize their commerce media investment and choose the right partner, the experts at Koddi created Commerce Media: A Buyer's Guide. This buyer’s guide is a deep dive into choosing the right commerce media partner with confidence, including: Master the 5 steps for...
Koddi’s commerce media leaders are just back from the Path to Purchase Institute’s P2P Live conference at the Hilton in Downtown Chicago. Retailers, brands and industry experts converged with a shared goal — unlocking the next big trends in how best to optimize tech platforms to better serve customers. These are the three big trends we gleaned, as the top...
When running a digital marketplace, publishers might eventually need the assistance of a software engineer, or even an entire team of engineers. For example, your business might require an in-house engineering team to build a large-scale marketplace. You may need to hire a temporary external team of only engineers to correct a one-off issue within that marketplace. Or, perhaps you’ll...
Booking Network has recently launched a new global sponsored ads program that enables hotel advertisers to target audiences, increase visibility, and capture more booking demand through premium sponsored listings on Booking.com, Priceline.com, and Agoda.com. It allows hotels to leverage the power of each brand and reach a global audience using a number of industry leading targeting options. Check out...
As digital advertising continues to evolve, so do the various models marketplaces, publishers and marketers enjoy for offering and buying advertising. Within industries such as automotive, real estate, and others, where the lead is king and purchases are considered over days, weeks, or months, publishers and marketers have most recently relied upon a traditional fixed-fee advertising model to monetize their...
This Monday, June 6th, a group of junior engineers joined the team at Koddi for our inaugural engineering track of the Koddi Cohort Program – geared towards empowering new career opportunities and skyrocketing our technology teams to new levels. This is a two-month program that enriches our engineering teams while developing new talent by featuring rotations on all of Koddi’s...