To help advertisers use Hotel Ads in a more robust and scaled manner, Google is excited to introduce a new Google Ads campaign type called Hotel Campaigns. Hotel campaigns help travel marketers work smarter - with richer ad management, powerful analysis, and more granular targeting options. Koddi has been working closely with Google to build support for Google Ads in...
One of the biggest buzzwords in digital marketing today is audiences. While the concept of target audiences has been around for as long as marketing itself, the evolving digital landscape has changed the way that brands reach their customers online today. Audiences have existed in other channels for digital marketing, but it is still a developing targeting method in metasearch....
Ad optimizations shift based on campaign objectives, market conditions, and target markets, to name just a few reasons. For example, a hotelier may choose to optimize toward conversions to drive overall bookings for a retargeting campaign, but decide to optimize toward link clicks for an upper funnel campaign. What is the best method if a hotelier would like to optimize...
Travel trends across the globe are constantly in flux due to a variety of different factors including: Socio-economics - including shifts in exchange rates like those seen in the U.K. after the Brexit decision; The draw of different types of popular events, such as the Olympics and FIFA World Cup; and The popularity of television shows and movies - the...
About a month ago we spotted a Google Hotel Finder experiment in the wild: https://twitter.com/koddiyak/status/365536510344323072 It looks like this has either been updated or rolled out to a wider audience since we're seeing it pretty frequently now. Instead of seeing the hotel price graph by default, the user can click the graph icon next to the rates to show or...