Demand for summer travel is heating up as we head into the July 4th holiday weekend. We are seeing hotel demand for Fourth of July check-in dates increase at a rapid rate. Based on the recovery we saw for Memorial Day travel, we expect July 4th demand to be at or near 2019 demand levels which would be approximately 3x...
While campaign sizes, budgets, and objectives vary between brands, there are a few common questions that all metasearch advertisers have to answer. One of the most prevalent is “Which cost model should I use?”. This question deserves serious thought, as there are pros and cons to the various cost models. Making the right choice requires a complete understanding of each...