Retail media programs are booming in 2022 because of their potential for massive business impact. As third-party tracking declines, advertisers are challenged on how to remain effective and decide the best monetization strategy moving forward. The answer for many retailers is a first-party retail media program. But, like adopting anything new, it’s common to have some reservations. Let’s walk through...
By Berek Morris and Austin Meyer, Digital Marketing Analysts Last quarter, Google introduced intraday bidding for metasearch on Google Hotel Ads, adding to their already expansive arsenal of bid multipliers. Intraday bidding, also referred to as dayparting or ad scheduling, is a campaign-level bid multiplier and has been a valuable digital marketing tool for quite some time. However, its...
by Nicole Cama The e-commerce market is booming with tremendous growth and opportunities. Nowadays, everything is just a click away for the 3+ billion people using the internet – and spread across numerous languages. In recent years, the most popular languages used on the internet were English, Chinese, Spanish, Arabic, and Portuguese. Multilingual online traffic is higher than ever,...
by Kaylie Breslin and Hudson Byorick With our roots firmly planted in the travel industry, Koddi is monitoring holiday travel demand and seasonal trends for Thanksgiving, Christmas, and New Year’s Eve 2021 to see how they compare to previous years. Demand data indicates that travel over the 2021 holiday season will surpass both 2019 and 2020 demand. What...
Demand for travel was again at a high point for the year in the month of August in the U.S, with Labor Day demand peaking in the days leading up to the holiday weekend. In Europe, COVID-19 cases rose steadily; however, demand has remained strong and has now surpassed 2019 demand. APAC demand was up 20% compared to the same...
Demand for summer travel continued to increase throughout the month of July, with U.S. demand at its high point for the year. Based on historical trends and the recovery we saw for Memorial Day and the Fourth of July, we expect Labor Day demand to be near 2019 demand levels. In both the U.S. and Europe, COVID-19 cases are on...