Online marketplace operators are waking up to the potential that native sponsored listing ad programs offer for their overall profitability. Consequently, many have launched or plan to launch their own programs, and so they face the classic “build vs buy” decision that technology companies must often confront. On the surface, it seems that running your own sponsored listing programs is...
The decline of third-party tracking is not new; it's been well documented over the last several years. At this point, the digital media industry has fully realized that consumers and governments will no longer tolerate the tracking technologies and strategies that were once standard media industry practices. According to some, the death of third-party tracking means the beginning of the...