It’s important for corporate hotel brands to be able to adjust bids and budgets between high-occupancy and low-occupancy hotels, optimizing marketing dollars to spend more efficiently. Until now, clients would have to manually adjust bids and budget from properties with high bookings to properties with lower bookings. With occupancy-based bidding on the Koddi Enterprise platform, you can automatically shift bids and budgets to maximize your spend and increase bookings. 

What Is Occupancy-Based Bidding?

This level of occupancy-based bidding is a Koddi-exclusive capability for travel and hospitality brands, via Koddi’s proven Enterprise platform. It’s shown an increase in conversion rates up to 40%, and in bookings up to 50%.

Occupancy-based bidding allows Enterprise clients to apply automated, strategic bid multipliers to Google metasearch marketing campaigns, using occupancy data they already have. Components like check-in modifiers, occupancy multipliers, and campaign targets work in harmony to boost every budget. 

How Does It Work?

Enabling occupancy-based bidding within Enterprise is simple. Here’s how occupancy-based bidding works:

1. The client sends Koddi a grouping of occupancy data 
2. Koddi’s platform analyzes the data and the client’s key percentage goals
3. An analyst or user builds occupancy range-based strategies
4. The automation measures high- and low-occupancy performance to efficiently balance bidding for all included properties

How Do You Benefit?

Occupancy-based bidding brings improved agility for your bidding and budgeting by automatically shifting budget from high occupancy properties to lower occupancy properties. Now, you can enjoy an increased spend efficiency, better support for property-level needs, and more incremental bookings than ever before.

Ready to give it a try? Reach out to your trusted friends at Koddi today.

The Koddi team consists of the sharpest, brightest minds in the business. This includes an engineering team that makes up nearly 50% of our staff, plus robust client service and product-centric departments. Koddi employs more than 200 best-in-class developers and employees – all who are committed to exceeding clients’ expectations, staying ahead of the ever-evolving adtech industry, and building innovative industry-leading tech solutions.