In our previous posts on the COVID-19 pandemic, we’ve looked at the impact on travel demand in Europe and the United States. With some of the more recent announcements by the World Health Organization and the US government, shifts in hotel demand are quickly occurring across the country. To get a clearer picture of how search traffic is being affected...
(UPDATED: MARCH 18, 2020) The World Health Organization has pronounced Europe as the new epicenter of the COVID-19 pandemic. Europe is now reporting daily increases in confirmed coronavirus cases at a rate higher than China during its height in February. Countries are now rapidly shutting their borders, allowing only essential travel for commuters and the shipment of goods. In addition...
In our previous post, we examined the impact of coronavirus disease (COVID-19) on metasearch traffic across APAC, witnessing a sharp decline beginning in mid-January, before ultimately tumbling into a freefall by the end of February, when decreases were as high as 80% year-over-year. We noted that over the January to February time period, North America had remained relatively insulated from...
(UPDATED: MARCH 17, 2020) The growing international coronavirus health crisis is dramatically affecting consumer travel around the world, and global travel brands are feeling the impact most directly. As travel cancellations mount and travel to certain regions becomes more severely affected, travel brands should monitor the situation and smartly adjust their marketing spends to maximize their effectiveness during this unique...
ITB Berlin (Internationale Tourismus-Börse) is the largest tourism trade fair in the world. The trade fair started as a small event back in 1966 with only 250 visitors, but it has grown to become one of the most important travel trade shows, not only in Germany and Europe but throughout the world. Today, it is a global industry marketplace, showcasing...
Solo traveling is a growing trend, making up approximately 18% of global bookings. Interest in solo travel has increased over the past five years, as shown in the Google Trends graph below, and according to Pinterest, searches for “solo travel” were up nearly 600% on the platform in 2018. But people aren’t just dreaming about solo travel; bookings are on...