Labor Day is one of the busiest U.S. holidays, with active families and busy professionals all keen to soak up the last of the summer travel season. No matter which travelers you’re targeting, or what your ROI goals this September, the travel industry experts at Koddi have the latest data to keep savvy hoteliers and travel marketers in the know....
Booking Network has recently launched a new global sponsored ads program that enables hotel advertisers to target audiences, increase visibility, and capture more booking demand through premium sponsored listings on Booking.com, Priceline.com, and Agoda.com. It allows hotels to leverage the power of each brand and reach a global audience using a number of industry leading targeting options. Check out...
The summer travel season is in full swing and two of the three major summer holiday weekends have passed. In our recent 4th of July outlook blog, we discussed at a high-level the emerging destination trends and renewed interest in urban travel. To provide further insight, we’ve added a new and deeper dive into the top 50 U.S. destinations by...
July 4th is more than the United States’ Independence Day; it’s one of the most popular American holidays to travel to spend time with friends and family. With so many people hitting the road, hoteliers and travel marketers need to know the latest industry trends to help optimize July 4th marketing strategies and boost advertisers’ revenue. Demand & Destinations...
Google is testing a new user experience (UX) that is designed to elevate consumers’ hotel searches when booking travel. In this new UX, some users are served a destination-level search, complete with Property Promotion Ads – even when searching for and clicking into a specific property’s availability page. Standard Hotel Ads Experience In the standard metasearch experience, after a...
Memorial Day is one of the most popular US holidays to hit the road or take to the air. No matter where you’re heading this May, the travel industry experts at Koddi have the latest data to keep travel marketers in the know. Demand Overview Travel demand in 2022 has well surpassed peak 2021 levels, and pent-up demand is...