Demand for summer travel is heating up as we head into the July 4th holiday weekend. We are seeing hotel demand for Fourth of July check-in dates increase at a rapid rate. Based on the recovery we saw for Memorial Day travel, we expect July 4th demand to be at or near 2019 demand levels which would be approximately 3x...
While campaign sizes, budgets, and objectives vary between brands, there are a few common questions that all metasearch advertisers have to answer. One of the most prevalent is “Which cost model should I use?”. This question deserves serious thought, as there are pros and cons to the various cost models. Making the right choice requires a complete understanding of each...
Since March of last year, the Koddi team has been tracking hotel demand and recovery trends closely. This past month, we’ve seen optimistic movements in both hotel demand (searches) and the rate of new COVID-19 cases. Below we break down the top trends and updates by region. U.S. Highlights In the U.S., we’re at demand levels that we haven’t seen...
Our team recently spotted a user interface test on Google Hotel Search, which places a greater focus on a property's amenities. Zooming in on Featured Amenities In the current iteration of Google Hotel Search, a traveler’s search results include a listing of relevant properties that each feature a short, custom description about the hotel. In Google’s new testing UI, the...
After a year of canceled plans and staying at home, travelers are ready to take their revenge and book their next vacation. But where will they go? And when can we expect travel to rebound? Koddi partnered with Tripadvisor to explore these questions in a recent webinar: The Revenge of Travel. In the webinar, experts from Koddi and Tripadvisor shared...
We’re excited to share that early access for Priceline Sponsored Ads is available to hotels. This latest offering creates a new channel of premium sponsored ad placements available on Priceline.com. Through February 28th, hotels that sign up for early access to the program can qualify for a 30% rebate. What are Priceline Sponsored Ads? Priceline Sponsored Ads are a second-price...