With the holiday season right around the corner, now is the time to start planning for holiday bookings, if you haven’t already. To navigate this complicated holiday season, marketers will need a thorough understanding of how the pandemic will impact travel. To this end, we took a look at Koddi’s proprietary travel data and cross-referenced it with publishers’ data to...
Due to its position in the consumer funnel and unique targeting capabilities, metasearch has been one of the most successful channels we’ve seen during COVID-19. Suppliers have continued to invest in and rely on metasearch for a few reasons: We’ve learned from the past. This isn't our first rodeo. It’s more important than ever to protect market share. The current...
A new normal for the travel industry is here and travel marketers are adapting to shifting consumer expectations during the pandemic. While consumer behavior is influenced by regional responses to the virus and how quickly restrictions are lifted, there are some distinct trends that have emerged throughout the course of this year. As travelers are beginning to search for leisure...
From keeping up with a daily cascade of industry news to monitoring the ever-changing guidelines and restrictions surrounding COVID-19, we know that these past few months have been a tough balancing act for hoteliers. This overload of new information combined with updated operational protocols for cleaning and social distancing can make it challenging for hotels to manage all of the...
Countries like China, who first weathered the coronavirus, continue to show positive signs of recovery following relief from lockdowns. As the initial epicenter of the COVID-19 outbreak, China trends could serve as a projection model for phased recovery around the world. Back in late February, travel demand for China began to see an increase following the outbreak of COVID-19. Since...
As recovery begins to unfold for the travel industry, one of the first questions asked will be “When should I start marketing again?” To help address this question and others you may have during this season, our team has put together a new resource guide called The Road to Recovery. This new whitepaper contains over 20 pages of insights and...