Google has long been at the forefront of digital advertising, offering a suite of products designed to help businesses of all sizes reach their target audiences. From Search and Display to YouTube and Shopping, Google’s advertising solutions empower marketers to connect with consumers in meaningful ways. In 2021, Google launched Performance Max, a game-changing campaign type that leverages the power...
Hotel performance marketing is pretty straightforward: buy clicks, get bookings. When travel demand is high — as it is right now approaching peak summer — there’s more booking activity to capture but also steeper competition. With that in mind, hoteliers and travel marketers will want to ensure they budget effectively. There are countless factors that go into strategizing your marketing...
The biggest buzz and growth in advertising for the last couple of years has been retail media - retailers generating incremental revenue from advertising on their platforms. This trend is now expanding to other verticals - including travel. Retail media is now commerce media. What does this mean for the travel sector? How can brands seize opportunities and succeed in...
Following the successful rollout of the Google Property Promotion Ads carousel on mobile last year, Google is expanding its reach to desktop users and introducing additional sponsored placements to the forefront. The Google Property Promotion Ads 1-Click Model has been rolled out to 100% of users. What's the 1-Click Model and How Does it Impact Hotels? The 1-click model...
In the ever-evolving world of digital marketing, keeping an eye on key metrics is vital to understanding the impact of external factors on your industry. One of the most recent and intriguing developments in the hospitality sector is the implementation of stricter regulations for short-term rentals, such as Airbnb and Vrbo, in the vibrant city of New York. New...
As publishers have enhanced their callout and extension features to improve the user experience and provide additional exposure for advertisers, Tripadvisor is introducing Enhanced Marketing Text in the metasearch auction. In this article, we will cover everything you need to know about this new feature. What is Enhanced Marketing Text? Tripadvisor Enhanced Marketing Text is a new feature that...