After a year of canceled plans and staying at home, travelers are ready to take their revenge and book their next vacation. But where will they go? And when can we expect travel to rebound? Koddi is partnering with Tripadvisor to explore these questions in an upcoming webinar: The Revenge of Travel. In the webinar, experts from Koddi and Tripadvisor...
We’re excited to share that early access for Priceline Sponsored Ads is available to hotels. This latest offering creates a new channel of premium sponsored ad placements available on Priceline.com. Through February 28th, hotels that sign up for early access to the program can qualify for a 30% rebate. What are Priceline Sponsored Ads? Priceline Sponsored Ads are a second-price...
Although the travel industry has faced unparalleled challenges in 2020, there is a path forward for recovery in 2021. To share our support and insights with clients, partners, and friends in the industry, Koddi recently partnered with Google on a recovery webinar: The Road to Travel Recovery. In the webinar, experts from Koddi and Google shared a roadmap for where...
With the holiday season right around the corner, now is the time to start planning for holiday bookings, if you haven’t already. To navigate this complicated holiday season, marketers will need a thorough understanding of how the pandemic will impact travel. To this end, we took a look at Koddi’s proprietary travel data and cross-referenced it with publishers’ data to...
Due to its position in the consumer funnel and unique targeting capabilities, metasearch has been one of the most successful channels we’ve seen during COVID-19. Suppliers have continued to invest in and rely on metasearch for a few reasons: We’ve learned from the past. This isn't our first rodeo. It’s more important than ever to protect market share. The current...
A new normal for the travel industry is here and travel marketers are adapting to shifting consumer expectations during the pandemic. While consumer behavior is influenced by regional responses to the virus and how quickly restrictions are lifted, there are some distinct trends that have emerged throughout the course of this year. As travelers are beginning to search for leisure...