by Kaylie Breslin and Hudson Byorick With our roots firmly planted in the travel industry, Koddi is monitoring holiday travel demand and seasonal trends for Thanksgiving, Christmas, and New Year’s Eve 2021 to see how they compare to previous years. Demand data indicates that travel over the 2021 holiday season will surpass both 2019 and 2020 demand. What...
Demand for travel surrounding U.S. holidays has risen steadily throughout 2021. The Koddi team first saw growth in holiday demand during Memorial Day, with the first significant growth in holiday demand during Labor Day. As Indigenous People’s/Columbus Day approaches, demand for weekend check-in dates are surging. Travel demand is soaring past pre-COVID conditions, indicating growth is on the horizon. Search...
Demand for travel was again at a high point for the year in the month of August in the U.S, with Labor Day demand peaking in the days leading up to the holiday weekend. In Europe, COVID-19 cases rose steadily; however, demand has remained strong and has now surpassed 2019 demand. APAC demand was up 20% compared to the same...
Demand for summer travel continued to increase throughout the month of July, with U.S. demand at its high point for the year. Based on historical trends and the recovery we saw for Memorial Day and the Fourth of July, we expect Labor Day demand to be near 2019 demand levels. In both the U.S. and Europe, COVID-19 cases are on...
Demand for summer travel is heating up as we head into the July 4th holiday weekend. We are seeing hotel demand for Fourth of July check-in dates increase at a rapid rate. Based on the recovery we saw for Memorial Day travel, we expect July 4th demand to be at or near 2019 demand levels which would be approximately 3x...
While campaign sizes, budgets, and objectives vary between brands, there are a few common questions that all metasearch advertisers have to answer. One of the most prevalent is “Which cost model should I use?”. This question deserves serious thought, as there are pros and cons to the various cost models. Making the right choice requires a complete understanding of each...