With 2019 quickly coming to an end and the holiday season just around the corner, travelers in Europe are finalizing the details and booking their winter holiday getaways. Holiday festivities in Europe start exactly four Sundays before Christmas Eve, which marks the beginning of Advent. The celebrations continue throughout the month with Saint Nicholas Day on December 6th, Christmas Eve...
In software, an anti-pattern is a poor but frequent response to a common problem. Recognizing and understanding anti-patterns can save advertisers a lot of pain by curtailing losing behaviors before they negatively impact the business. Our unique position in the travel marketing space gives us the opportunity to see the most and least successful strategies for dealing with anti-patterns. In...
Over the past year, the Koddi team has received frequent inquiries from our travel partners about how to be more visible in Asia-Pacific. There are many reasons why everyone has their sights set on this region--the population is growing, technology is advancing, and advertising spend continues to increase every year. It’s estimated that by next year, the APAC region will...
The travel industry is constantly evolving to keep up with the latest trends and desires of travelers worldwide. More and more, travelers are looking to personalize their holidays and to fully immerse themselves in the fabric of the destination they choose; ultimately, they are looking for unique experiences that also make them feel at home. The rise of the sharing...
ITB Berlin (Internationale Tourismus-Börse) is the largest tourism trade fair in the world. The trade fair started as a small event back in 1966 with only 250 visitors, but it has grown to become one of the most important travel trade shows, not only in Germany and Europe but throughout the world. Today, it is a global industry marketplace, showcasing...
The mobile-only world is fast approaching in the travel industry. In terms of mobile booking rates for hotels, Asia is far ahead of the rest of the world, and China is leading the pack with 60% of its online bookings made on a smartphone. North America and Europe stand at just 28% and 33%, respectively. One of the reasons for...