China ended its zero-Covid policy in December 2022, opening up domestic leisure travel for the first time since the start of the Covid-19 pandemic. Then, at the beginning of 2023, China re-opened its borders for international tourists without strict quarantine requirements. As a result, rebound travel demand has spiked for travelers both in China and in the broader APAC region....
Expedia recently announced big updates to their Expedia Travel Ads program to increase bid minimums to $0.50 for all markets. This change could potentially shift the competitive landscape of Expedia Travel Ads bidding. Coupled with this release, Expedia is now offering heightened reporting surrounding their bid boost levers, providing additional granularity into understanding the success of or opportunities for a...
Spring has arrived, and with it comes a fresh wave of new traveler experiences from Google and TripAdvisor. In an ever growing and competing landscape, opportunities to further promote your services with compelling content and imagery continue to be of the utmost importance. With these new updates, we expect travelers' search experiences to steadily become more immersive and dynamic, allowing...
Year after year, travel demand for the spring takes off as schools and students prepare for Spring Break in the month of March. Over 70% of American schools and universities hold their spring breaks during a two-week period in March. With time winding down, short term booking windows will see an aggressive increase in demand and booking volume. In 2022,...
When users search on Google for hotels at a destination, they are typically greeted with a result page that has a mixture of paid search results, organic search links, and the local three-pack that includes three hotels for the destination that they searched for. This local three-pack is the entry point for a large percentage of the volume that is...
The Big Game and Valentine’s Day are quickly approaching! Whether you’re spending quality time with your loved one, cheering for the Chiefs or the Eagles with your friends, or are simply wondering how you can make these two big events work for your demand strategy, the Koddi team has insights for you. Weekend Demand Overview for the Big Game...