Koddi in the news

Koddi, a leading marketing technology company for the travel and hospitality industries, today announced it is pursuing a strategic entry into two new travel markets – vacation rentals and alternative accommodation.

Koddi today announced that it recently expanded its presence into new channels for its travel vertical through its Koddi Ads program in an effort to help publishers monetize website traffic and create value for travel advertisers.

One of Koddi’s offerings is an enterprise service that aims to help vacation rental management companies figure out where they should spend their next dollar on metasearch for the greatest revenue gain.

Inc. magazine recently revealed that Fort Worth based Koddi ranked No. 411 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. It marks the second year in a row where Koddi cracked the top 500.

People will always be social animals who want to get way, and hotels can use technology to help them do that

The prolonged state of chaos wrought by the COVID-19 pandemic on people’s travel plans continues to weigh heavily on every travel brand in the world, and it is prompting the need for a wholesale rethink on past initiatives and current strategic directions.

Transitioning from business as usual to financial contraction can be swift such as COVID-19 or gradual. Regardless, there are some strategies brands can adopt to help them recover whenever the time is right.

As many states are beginning to enter their reopening processes, hotels should prepare to welcome back visitors in accordance with local regulations and brand guidance. At Koddi, we’ve put together a few recommendations to ensure your hotel is ready to capture new bookings.

The travel companies that survive will be the ones that adapt best. Here, then, are some informed predictions about how the Covid-19 pandemic will impact the travel industry and the world economy more broadly.