Koddi in the news

The cost of hotel rooms rose almost 17% on the year, according to the consumer price index. But the truth is more complex

As many Americans expect to travel during the Fourth of July weekend, Koddi reports that U.S. digital demand has continued its climb to 2019 levels as the U.S. enters its historically busiest travel season as more travelers are looking to go to beaches or national parks.

Online marketplace operators are waking up to the potential that native sponsored listing ad programs offer for their overall profitability. Consequently, many have launched or are launching their own programs, so they are involved in making the classic “make vs. buy” dilemma that technology companies must always confront.

Over the last 30 to 45 days, average hotel prices have risen appreciably and are now just 5% lower than one year ago, says Deep Kohli, senior director of client services at Koddi

Hotels are making a comeback too, with demand during the week ended April 11 surging more than fourfold compared with a year ago and up 10.9% compared with the same week in 2019, according to Koddi, an advertising technology company.

Without a normal benchmark of travel data from 2020, travel marketers must rethink the way that they optimize and deploy strategies to be effective in 2021.

After a year of pandemic-induced lockdowns, Americans are looking to travel again as vaccinations against Covid become more widely available.

Companies who operate digital marketplaces generally strive to maximize a variety of performance metrics related to user experience, acquisition cost, and revenue per session or user, all while innovating and expanding the size and scope of their marketplace property.

Data on hotel demand is also pointing to increased travel as vaccines roll out. “We are tracking the data at a global level and we are seeing a strong correlation between the percentage of the population vaccinated and the increase in hotel demand,” Deep Kohli told The Daily Beast by email.