Koddi in the news

A new Koddi study finds most advertisers would shift more budget to retail media if on-site inventory were accessible via DSPs—highlighting demand for streamlined, programmatic buying across the ecosystem.

While generative AI is transforming how ads are created, predictive machine learning still drives the critical decisions around which ads to show, to whom, and when. Real-time, business-aware relevance—rooted in first-party data and continuous experimentation—is what delivers performance across the ad ecosystem.

When measurement gets smarter, performance follows. Gopuff’s partnership with Koddi to deliver 40% incremental lift is more than a stat—it’s a signal that the most forward-looking commerce media networks are doubling down on proof, not promises.

Grubhub’s first year in commerce media shows how quickly delivery platforms are evolving into full-scale ad businesses. By prioritizing measurement, advertiser value, and user experience, they’re proving that relevance—and results—can scale fast when built on the right foundation.

Gopuff’s new incrementality solutions reflect a broader shift in retail media: proving true ad impact is now table stakes. As networks push for greater advertiser trust and upper-funnel investment, measuring what changed—because of an ad—matters more than ever.

Eric Brackman reviews today’s Retail Sales data and discuss how consumers and businesses are still recovering from Covid. He notes that there’s a “lot to be optimistic about,” touching on A.I. and efficiency.

Koddi, the leading retail and commerce media technology for enterprises, announced today a new partnership with Checkatrade, the UK’s leading platform for home improvement, to enhance its advertising program. This strategic partnership equips tradespeople with powerful, data-driven ad solutions to grow their businesses by maximizing their visibility among the most relevant homeowners.

Eric Brackmann, VP of Commerce Media at Koddi, notes how retailers are using metrics-based boosting and AI-powered search to improve relevance, highlight high-margin or overstocked products, and adapt in real time to changing business goals and customer behavior.

Koddi, a leader in retail and commerce media technology, has teamed up with Skai, an omnichannel advertising platform specializing in commerce media, to launch a groundbreaking demand-side integration. This collaboration is set to transform retail media by addressing challenges in a fragmented ecosystem and offering new growth opportunities for advertisers and retailers.