Koddi in the news

Koddi, the leading commerce media platform for enterprises, revealed new AI-powered capabilities designed to layer intelligence into day-to-day commerce media operations. These new capabilities extend Koddi’s AI offerings with enhanced predictive guidance, actionable campaign intelligence alerts and outcome-based recommendations to fully understand campaign strategy and performance.

Only 12% of commerce media decision-makers in North America and Europe say they’ve reached an “advanced” state with true full-funnel capabilities across on-site, off-site, and in-store, according to a November 2025 survey from Koddi and Forrester Consulting. In 2026, growing networks must keep up with retail media giants like Amazon and Walmart, either by leveraging their tech infrastructure or relying on others’.

28% of retail commerce media decision-makers in North America and Europe say they review and approve creatives manually but lack automation or dynamic capabilities, according to November 2025 data from Koddi and Forrester Consulting.

Wolt’s partnership with Koddi will provide agencies and brands with the ability to activate Wolt campaigns directly from the platforms they already use, while Magnite’s streamr.ai GenAI tools will enable brands to create and launch campaigns for streaming and CTV.

In the latest RetailX Offsite Data Workbench report, carried out in association with Koddi, it was found that offsite is gaining huge interest and deployment among advertisers and retailers. But, while it is easy to see how they want to make it work, what are the ways in which they need to target consumers? Learn more in this latest blog featuring Koddi.

Demand-side platform The Trade Desk (TTD) has announced a new partnership with commerce media technology company Koddi that aims to streamline programmatic buying of retail media ad placements. The integration will give media buyers access to Koddi’s stable of ad formats and inventory through TTD’s existing platform.

A new deal with Koddi and Gopuff brings sponsored product ad inventory into the demand-side platform. The deal means that brands can buy sponsored product ads, and eventually a wider array of onsite ad placements, alongside other programmatic ad inventory they’re buying across audio platforms, connected TV, or the open web, for example.

Forget disruptive pop-ups. Travel companies are using their customer insights to deliver personalized offers that feel less like advertising and more like a helpful concierge. Learn more in this byline by Koddi’s VP of Commerce Media, Eric Brackmann.

New research shows brands are ready to scale off-site—but call for clearer measurement, better transparency, and easier cross-platform planning. In this energizing panel, top retail leaders respond to the findings and share how they’re moving from pilot to performance across channels like CTV, podcasts, and more. From smarter collaboration to tech evolution, this session spotlights what’s working—and what’s next—as off-site becomes a more strategic part of the commerce media mix.