Koddi in the news

Koddi, a leader in retail and commerce media technology, has teamed up with Skai, an omnichannel advertising platform specializing in commerce media, to launch a groundbreaking demand-side integration. This collaboration is set to transform retail media by addressing challenges in a fragmented ecosystem and offering new growth opportunities for advertisers and retailers.

Food-delivery platform Grubhub is launching an ads business. The company is pitching ad products to its core restaurant merchants to acquire new diners and drive repeat sales. The company is partnering with adtech firm Koddi to power ads on its website. Ads will appear when people search for specific cuisines or when people are searching for local restaurants.

Koddi, the leading retail and commerce media technology for enterprises, today announced the appointment of retail media and tech veteran Paul Dahill as managing director of sales for EMEA.

On the heels of explosive growth in spending on retail media networks (RMNs), nonretail verticals are adapting the media model in an effort to monetize their own first-party data. But advertiser appetite is yet to be tested, and the dynamics of different verticals present unique challenges, indicating an uncertain future for commerce media networks.

Retail media has claimed the crown as digital’s fastest-growing channel, acting as a magnet for ad dollars from brands facing signal loss and gravitating toward performance marketing. The narrative has been one of breathless growth, with retailers touting massive gains from their bets on selling ads that lean on customer data. Now comes the hard part.

Koddi, the leading retail and commerce media technology for enterprises, announces today its powerful Network Insights Dashboard, the first in a series of launches designed to give commerce media networks more insight into the overall performance of their ad businesses, making it easy to identify trends and opportunities for growth.

Brands are seeking more innovative ways to target their audience and cultivate brand loyalty, but what is the key to harnessing this channel? Here, members of the IAB’s Retail Media Group share their insights.

The conversation around retail media is wide-ranging and fast-moving, with many predictions about how this dynamic channel will grow and change going into 2024.

Retail media, also known as commerce media, is evolving. While traditionally it has been seen as a solution for the bottom of the funnel – when a buyer is at the point of purchase – providers are waking up to the potential of retail media as a full-funnel solution.