Koddi in the news

Gopuff has expanded its ad measurement capabilities with Koddi, moving from pilot to always-on testing that proves incremental impact. The platform helps brands track conversions, revenue, and long-term effects beyond traditional ROAS, meeting rising demand for clear ROI and enabling more informed budget decisions.

Commerce media leaders will win by using coordinated, end-to-end AI that connects decisioning, bidding, and measurement in real time—moving beyond siloed tools to fully integrated optimization across the entire ecosystem.

Sponsorship isn’t just mentorship: it’s a critical driver of career growth and the advancement of diverse talent. In this article, Koddi’s VP of People & Culture, Sabour Huml, explains why sponsorship should be treated as a structured, intentional system where leaders actively advocate for high-potential individuals and create meaningful access to opportunity. By formalizing sponsorship, organizations can unlock stronger performance, greater equity, and more sustainable leadership development.

Hear from Koddi’s VP of Commerce Media, Eric Brackmann, on why its time for automotive media networks to double down on their strategies online and within car screens.

Baby registry site Babylist is revamping its advertising business that allows marketers to reach parents. The company has selected commerce media platform Koddi to power a new version of its ad business, ADWEEK can exclusively reveal. Babylist had been using in-house tech tools to sell ad products on its website since 2019. The platform made more than $500 million in revenue in 2024, and sees over a billion impressions annually.

The article argues that airlines are poised to become the next major commerce media platforms because they combine premium, attention-rich environments with uniquely strong first-party signals from loyalty and booking behavior. To scale the opportunity, it recommends that airlines unify their digital, airport, and in-flight surfaces into a single full-funnel offering and prioritize closed-loop measurement that ties media exposure to outcomes like bookings, purchases, and brand lift.

Koddi, the leading commerce media platform for enterprises, revealed new AI-powered capabilities designed to layer intelligence into day-to-day commerce media operations. These new capabilities extend Koddi’s AI offerings with enhanced predictive guidance, actionable campaign intelligence alerts and outcome-based recommendations to fully understand campaign strategy and performance.

Only 12% of commerce media decision-makers in North America and Europe say they’ve reached an “advanced” state with true full-funnel capabilities across on-site, off-site, and in-store, according to a November 2025 survey from Koddi and Forrester Consulting. In 2026, growing networks must keep up with retail media giants like Amazon and Walmart, either by leveraging their tech infrastructure or relying on others’.

28% of retail commerce media decision-makers in North America and Europe say they review and approve creatives manually but lack automation or dynamic capabilities, according to November 2025 data from Koddi and Forrester Consulting.