If you’ve been following the Koddi Blog for a while, you already know that metasearch is one of our favorite topics to write about here. As the top provider of bid automation and reporting software, we get a lot of questions about the ins and outs of metasearch. Fortunately, we have been able to gain industry insights through managing campaigns for our clients and conducting our own research studies.

The infographic below reveals our findings and answers some of the top FAQs on metasearch.

We hope this infographic provides a high-level snapshot of the metasearch world. If you’d like to dig deeper, we recommend downloading our free guide to metasearch advertising.