Koddi’s 2026 product vision: Building the future of connected commerce media

Today, commerce media has transformed from simple onsite ads into an interconnected system where media, merchandising, and shopper experiences continuously inform one another. As AI reshapes how consumers discover, evaluate, and purchase, commerce media platforms must evolve just as quickly.

Our 2026 product roadmap reflects this shift. At Koddi, we’re building toward a future where commerce media is intelligent by default, deeply connected across surfaces, and designed to serve both human and agent-driven journeys, without sacrificing control, transparency, or performance.

Here’s how we’re thinking about what comes next.

Building on our 2025 foundations

Over the past year, we’ve built upon our enterprise-grade commerce media platform, expanding our real-time reporting suite, flexible deployment options, and custom workflows that support complex media programs at scale. AI-powered automation drives relevancy, bidding, and yield optimization across onsite and offsite channels, while predictive targeting and quality scoring ensure performance without compromising shopper experience. 

In 2025, we also expanded incremental supply and demand through deeper programmatic integrations and omnichannel activation, enabling our partners to access new budgets and monetize more surfaces with confidence. Together, these advances reflect a platform that is built for customers to lead in commerce media and stand out from the competition. 

Here’s what will define our 2026 roadmap.

1. Securing the agentic commerce advantage

As AI reshapes the discovery and buying experience, the conversational layer is becoming the storefront. Shoppers increasingly start their journeys in LLM interfaces: asking ChatGPT for gift ideas, comparing products through Perplexity, or getting recommendations from a retailer’s onsite agent.

For commerce companies, this shift creates both risk and opportunity. With shifting traffic patterns and new shopping surfaces, the brands that show up in these conversations (and measure what happens when they do) will have an edge.

Koddi is building to allow commerce companies to lead this transition. That means:

1. Supporting monetization on their own conversational surfaces, whether through agents they build themselves or white-label solutions we provide. 
2. Helping commerce companies plug into the broader agentic commerce ecosystem, and ensuring their inventory is discoverable and shoppable wherever consumers are asking questions.
3. Providing closed-loop measurement that connects agent-driven discovery to conversion, so commerce companies can double down on what’s working.

As the agentic commerce landscape takes shape, the networks that move early, with the right infrastructure underneath them, will lead the pack. We’re providing the technology for them to do so, all in a way that works for their own unique network and goals. 

2. Architecting the end-to-end commerce experience

As agentic commerce reshapes discovery, consumers increasingly enter shopping sites deep in the funnel, often landing directly on a product detail page after an LLM conversation or agent-assisted search. That changes the economics of every impression. Fewer pages means fewer chances to cross-sell or refine and higher stakes per pixel.

This is why the underlying ML stack matters more than ever. When you only get one page to work with, coarse targeting doesn’t cut it. Showing a Patagonia jacket to someone browsing Barbour might check the “outerwear” box, but it misses what actually matters: the specific product, the shopper’s intent, the context of this moment in this journey.

In 2026, we’re rolling out more deep learning models built on our new inference infrastructure to all customers, driving significant gains in relevance, advertiser performance, and publisher yield. When every impression means more, precision is what counts. 

But relevance alone isn’t enough when ads, organic recommendations, and merchandising systems operate in silos. Koddi is extending optimization beyond ads to the full commerce experience. Whole-page optimization coordinates what shoppers see across ads and organic modules to maximize yield without degrading experience. And we’re expanding monetization into underutilized spaces: post-checkout experiences, in-basket product sampling, contextual offers, and other high-intent moments.

The long-term vision is journey coherence: surfaces that inform each other, where what happens at discovery shapes what appears on the PDP, which influences what’s offered at checkout and beyond. The result is a system where optimization compounds across touchpoints instead of resetting at each page load.

3. Scaling the largest supply & demand clearinghouse for commerce media

Fragmentation remains one of the biggest challenges in commerce media. Networks struggle to access demand that lives in agency platforms and DSPs, advertisers struggle to activate budgets efficiently across networks, and first-party data is often locked inside managed-service programs that can’t scale.

In 2025, we launched our SSP, integrating with DV360, The Trade Desk, and other major programmatic buyers to bring real-time demand into our commerce media network partners’ inventory. We built API-based integrations with platforms like Skai, allowing campaign managers to push demand directly into any Koddi-powered network. And we expanded our offsite capabilities, giving advertisers a way to extend onsite campaigns into new channels and activate first-party data beyond owned properties.

In 2026, we’re scaling that foundation into true liquidity infrastructure for commerce media. For publishers, that means:

1. Yield automation that identifies when to source third-party demand versus first-party, optimizing for economics without ceding control. 
2. Streamlined creative approvals that unlock display demand from national DSPs. 
3. Access to budgets that previously couldn’t find their way into commerce media at all.

For advertisers, it means flexibility. When an onsite campaign underpaces, offsite extension keeps the media plan on track. First-party data activation scales to the long tail of advertisers, not just the managed-service accounts. Budgets flow to where they perform, without starting from scratch in a new platform.

The result is a commerce media ecosystem where supply and demand connect more efficiently, and where both sides capture value they’d otherwise leave on the table.

4. Advancing AI-driven media buying and optimization

As commerce media programs scale, manual optimization becomes a bottleneck. Media teams spend hours pulling reports, identifying issues, making adjustments, and repeating the cycle. The opportunity cost goes beyond time: there are times where strategic work genuinely never happens due to tactical work that never ends.

In 2026, Koddi is embedding agentic capabilities across the platform to shift that balance. It starts with natural language access to reporting and campaign management. Ask a question, get an answer, take action, all from the same conversation. No query building, no jumping between screens.

From there, the interface learns. A one-time optimization becomes a recurring rule. A rule becomes an agent that applies similar logic across campaigns without explicit instruction. We’re testing this progression now with early partners, and scaling it across the platform this year. The goal: operators define the intent, agents handle the execution.

We’re extending this to a full co-pilot for media sales teams. The co-pilot proactively mines for opportunities, e.g., a major CPG brand that’s underinvested relative to its competitive set in a strategic category. It builds a starting point for a pitch deck, drafts outreach to the key stakeholder, coordinates scheduling, and handles follow-up. The seller focuses on the conversation; the agent handles the grunt work that makes the conversation possible.

The end state is a network of agents operating across the platform, some triggered by conditions operators define, others acting on their own intelligence within guardrails. 

What this means for commerce media networks

Taken together, our 2026 roadmap reflects a single belief: commerce media platforms must do more than serve ads. They must orchestrate experiences, connect ecosystems, and adapt continuously to how commerce actually happens.

For every kind of commerce media network, this means:

• Greater control over first-party data and monetization strategy
• Access to broader, higher-quality demand
• Smarter optimization across every shopper touchpoint
• Readiness for an AI-driven, agentic future

We’re excited about what’s ahead, and we’re building it alongside our customers.

If you want to learn more about how Koddi is shaping the future of commerce media, we’d love to continue the conversation.