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Metasearch At Scale
The guide to metasearch advertising for hotel and travel brands. Learn the ins and outs of multi-million dollar metasearch campaigns with insights from the leading bid platform in the space.
What's inside
Investing in Metasearch -The metasearch opportunity for your brand is huge. We cover what you need to know.
Metasearch for Digital Marketers - A view of metasearch advertising from the digital marketer's perspective
Future of Metasearch - Where things are going, what innovations you need to be in front of and how to win
Maximizing Performance - How to leverage metasearch engine platforms to drive the best results at scale.
Best Practices and Management - The key management practices that we've helped develop and industry trends.
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How Global Events Impacted Travel
September 26, 2018
A detailed look at the shifts in traveler behavior and booking trends surrounding sporting events, pop culture, and natural disasters.
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Hotel Campaigns in Google Ads
June 18, 2019
Whether you’re a seasoned metasearch expert or just getting started, you need to know about Google’s hotel advertising product. This guide will introduce you to Hotel campaigns, the latest update to Google Ads and explain the key components that go into creating a metasearch campaign on Google.
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Ready to experience Koddi’s technology in action?
With Koddi, you get:
Proven and Scaled Technology: Koddi’s deep advertising roots, borne out of the travel industry, have resulted in battle-tested technology and unique expertise in multi-tiered businesses and co-op budgeting — we know what it takes to thrive in this dynamic ecosystem.
Value Acceleration: The Koddi team understands that customer success requires partnering to drive sustainable scale and speed growth — we assure you don’t just get up and running quicker, you hit your KPIs faster.
Better Experiences: Koddi’s expertise, speed, and service ensures that marketers, publishers, and consumers all benefit from an improved experience — we’re rooting for all stakeholders to win.
People-Driven Service: Koddi’s people-first approach fosters partnership at every step of the journey, from customized implementation to ongoing guidance, education, and optimization — we’re in it with you