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Metasearch At Scale
The guide to metasearch advertising for hotel and travel brands. Learn the ins and outs of multi-million dollar metasearch campaigns with insights from the leading bid platform in the space.
Investing in Metasearch -The metasearch opportunity for your brand is huge. We cover what you need to know.
Metasearch for Digital Marketers - A view of metasearch advertising from the digital marketer's perspective
Future of Metasearch - Where things are going, what innovations you need to be in front of and how to win
Maximizing Performance - How to leverage metasearch engine platforms to drive the best results at scale.
Best Practices and Management - The key management practices that we've helped develop and industry trends.
How Global Events Impacted Travel
September 26, 2018
A detailed look at the shifts in traveler behavior and booking trends surrounding sporting events, pop culture, and natural disasters.
Hotel Campaigns in Google Ads
June 18, 2019
Whether you’re a seasoned metasearch expert or just getting started, you need to know about Google’s hotel advertising product. This guide will introduce you to Hotel campaigns, the latest update to Google Ads and explain the key components that go into creating a metasearch campaign on Google.
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Through a partnership with Koddi, you get:
Proven and Scaled Technology: battle-tested technology and unique expertise in multi-tiered businesses and co-op budgeting
Customer-Centric: data-driven and innovative product, engineering, and customer success teams that drive better results for customers
Value Acceleration: partnering to drive sustainable scale and speed growth and hit your KPIs faster
People-Driven Service: people-first approach fosters partnership at every step of the journey
Better Experiences: technical and industry expertise combined with top-tier service ensures an improved experience for all stakeholders