Koddi | Advertising Technology for Travel
The Guide to Hotel Campaigns on Google Hotel Ads
Whether you’re a seasoned metasearch expert or just getting started, you need to know about Google’s hotel advertising product. This guide will introduce you to Hotel campaigns, the latest update to the Hotel Ads product and explain the key components that go into making a metasearch campaign on Google.
This guide is packed with over 10 pages of resources and best practices for Google Hotel Ads. Contents include:
The Terms You Need to Know
The Launch of Hotel Campaigns
The Benefits of Campaigns
How to Create a Hotel Campaign
What are Ad Groups?
A Case Study
... and more!
Metasearch At Scale
The guide to metasearch advertising for travel brands Learn the ins and outs of multi-million dollar metasearch campaigns with insights from the leading bid platform in the space.
How Global Events Impacted Travel
A detailed look at the shifts in traveler behavior and booking trends surrounding sporting events, pop culture, and natural disasters.
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