The Guide to Hotel Campaigns on Google Hotel Ads

Whether you’re a seasoned metasearch expert or just getting started, you need to know about Google’s hotel advertising product. This guide will introduce you to Hotel campaigns, the latest update to the Hotel Ads product and explain the key components that go into making a metasearch campaign on Google.

This guide is packed with over 10 pages of resources and best practices for Google Hotel Ads. Contents include:

  • The Terms You Need to Know
  • The Launch of Hotel Campaigns
  • The Benefits of Campaigns
  • How to Create a Hotel Campaign
  • What are Ad Groups?
  • Best Practices
  • A Case Study
  • ... and more!
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