As retail media continues its exponential growth, top retailers are quickly moving to harness its potential for their own growth and revenue. With the demise of the third-party cookie, and innovation leading away from the keyword-based searches of yesterday, a first-party retail media program is the perfect opportunity to optimize multi-brand digital marketplaces, and increase revenue. 

To help more retailers join the retail revolution, Koddi presents Retail Media: The Ultimate Guide – What Retailers Need to Know to Maximize Revenue.

This ebook is a rich and holistic deep dive into retail media, containing topics such as:

• What retail media is, and what multi-brand marketplaces stand to gain
• Common pain points, and achievable solutions
• Program best practices
• A potential revenue estimator
• And so much more

Here’s a sample of what retailers will find inside.

 

Retail Media 101: What Marketers Need to Know

Retail media, simply put, is a digital advertising approach allowing multi-brand marketplace operators to monetize their sites and drive increased revenue. Given COVID-19’s exponential impact on global e-commerce, providers, retailers, budgets, and overall activity are all growing at a swift pace; data from eMarketer indicates that e-commerce sales will exceed $1 trillion in 2022. 

Multi-brand e-commerce sites can capitalize on that growth with retail media; it allows advertising within an existing digital marketplace by brands who directly sell products through the site operator.

 

How Ads Optimize a Marketplace

Perhaps a large part of retail media’s success is how these programs create a net positive for the entire multi-brand marketplace ecosystem, benefiting each party involved – enhancing digital experiences for both advertisers and buyers while maximizing revenue-per-user for site operators.

After the 2020 – 2021 boom in e-commerce, it’s clear that retail media programs are here to stay. 2022 is the perfect time for retailers on the sidelines to join the field of digital optimization by implementing a program of their own. In a recent report, eMarketer predicted retail media programs to be one of the swiftest growing advertising strategies in the coming years, reaching up to $41.37 billion in 2022 alone – an increase of $10 billion over 2021.

 

Key Considerations for a Retail Media Program

Ultimately, there are some key considerations to keep in mind to ensure the program in question is optimized to its fullest potential. A retail media program should be:

• Funnel Enhancing
• Transparent
• Relevant
• Fast
• Privacy First
• Brand Safety
• Revenue Impacting

 

Unlock Your Potential With a Revenue Estimator

When you empower your marketplace with a well-optimized retail media program, the possibilities can be nearly limitless. First, retail media holds the power to strengthen the relationships between retailers and their brand partners by adding a new dimension to dealmaking. Marketplaces benefit, and clients benefit from the delivered innovations in ad serving.

Of course, beyond improving relationships, retail media programs add significantly to a marketplace’s bottom line. Case in point: the Koddi Ads Potential Revenue Estimator – a convenient tool to predict possible revenue. This calculator uses a marketplace’s own statistics and key metrics to determine a custom projection of potential revenue, broken down on a monthly and annual basis.

 

Ready to discover what a custom native ad program can do for your multi-brand marketplace? Click here to receive your copy of Retail Media: The Ultimate Guide.