As digital advertising continues to evolve, so do the various models marketplaces, publishers and marketers enjoy for offering and buying advertising. Within industries such as automotive, real estate, and others, where the lead is king and purchases are considered over days, weeks, or months, publishers and marketers have most recently relied upon a traditional fixed-fee advertising model to monetize their...
As retail media continues its exponential growth, top retailers are quickly moving to harness its potential for their own growth and revenue. With the demise of the third-party cookie, and innovation leading away from the keyword-based searches of yesterday, a first-party retail media program is the perfect opportunity to optimize multi-brand digital marketplaces, and increase revenue. To help more retailers...
Digital retailing is an automotive marketplace’s most efficient option to deliver the elevated and personalized experiences today’s consumers expect, while optimizing revenue and strengthening relationships with dealers. As OEMs, dealers, third-party marketplaces, and many others are looking to capture their share of the digital retailing boom, automotive marketers and marketplaces should be looking at the rapid growth of retail media...
Automotive digital marketing has undergone significant recent growth and evolution, and now holds greater-than-ever potential for meeting consumers when and where they are ready to buy. Enter digital retailing into the automotive marketing lexicon. OEMs, dealerships, and third-party marketplaces are quickly moving to capitalize on the shift in consumer behavior as they look to accelerate purchasing momentum, convert leads into...
Reaching the right audience at the right time has always been a key component of a successful ad campaign. Until now, advertisers have had to rely on the use of third-party cookies in order to effectively reach their intended audience. While effective, the use of third-party cookies still gave publishers limited control and reach, and compromised the privacy and online...
When building a retail media program that’s optimized for maximum success, there are some key factors to keep in mind. Your program should benefit your buyers, sellers, and you, the marketplace operator. Check out our recent article, 7 key things to look for in a winning retail media program, to make sure you’re on the path to success. Koddi’s...