Marketers are preparing for a cookieless world and facing the challenge of driving revenue while considering new privacy and security standards. The good news is that there are ways to build privacy-first ad solutions. The option that we often recommend to Koddi customers is sponsored listings. Sponsored listings have been the fastest-growing channel on the Koddi platform for the last...
The ad tech landscape is vast and expanding every year. A quick search on Built In NYC shows that there are over 480 ad tech companies just in New York City alone. When researching ways to build a new ad program or optimize your existing one, you’re likely to come across the many products and solutions that these ad tech...
As third-party tracking declines, advertisers are challenged on how to remain effective and decide the best monetization strategy moving forward. There are two different paths that they can take: Fight the change and build solutions that subvert or work around privacy-first measures, or Build new, privacy-first solutions that protect user data Customers care about data privacy and so should brands...
Online marketplace operators are waking up to the potential that native sponsored listing ad programs offer for their overall profitability. Consequently, many have launched or plan to launch their own programs, and so they face the classic “build vs buy” decision that technology companies must often confront. On the surface, it seems that running your own sponsored listing programs is...
The decline of third-party tracking is not new; it's been well documented over the last several years. At this point, the digital media industry has fully realized that consumers and governments will no longer tolerate the tracking technologies and strategies that were once standard media industry practices. According to some, the death of third-party tracking means the beginning of the...