Bid Automation has played a vital role in the rapid rise of commerce media over the last several years, enabling brands to achieve their performance goals, such as return on ad spend (ROAS) or impression share, without costly and error-prone manual intervention. Koddi Ads has offered bid automation features for advertisers since its inception. However, as competition increases, bid automation...
In today's rapidly evolving digital landscape, technology plays a pivotal role in shaping industries. Therefore, it is crucial for businesses to ensure high-quality products and services so that they can maintain their brand reputation and stay ahead of the competition. In this article, we will explore the realm of quality assurance (QA) at Koddi, delving into our approaches, methodologies, and...
Integrating sponsored listings or ads from an auction framework into your search results is a crucial step to monetizing your search results and providing your users with relevant results. This article dives into several technical topics to explain some of the obstacles you will likely face, along with methods to overcome them. Each has advantages and disadvantages, so we will...
Digital media campaigns are the foundation for advertising in today's digital world; however, when it comes to building a successful campaign, many advertisers don’t know where to start. While each advertiser’s specific goals are unique, many strive to achieve similar objectives. These objectives may be simple, such as getting started quickly with wide visibility, or they may be more specific...
The commerce media industry is rapidly growing and quickly becoming the next big advertising channel. To help publishers maximize their commerce media investment and choose the right partner, the experts at Koddi created Commerce Media: A Buyer's Guide. This buyer’s guide is a deep dive into choosing the right commerce media partner with confidence, including: Master the 5 steps for...
One of the top features requested by advertisers in commerce media programs is dayparting. Dayparting is a strategy used by advertisers in PPC ad networks to schedule ads for certain times of day, or certain days of the week, to optimize performance. By understanding the conversion patterns and behaviors of customers, advertisers can deliver the right message to the right...