The commerce media industry is rapidly growing and quickly becoming the next big advertising channel. To help publishers maximize their commerce media investment and choose the right partner, the experts at Koddi created Commerce Media: A Buyer's Guide. This buyer’s guide is a deep dive into choosing the right commerce media partner with confidence, including: Master the 5 steps for...
One of the top features requested by advertisers in commerce media programs is dayparting. Dayparting is a strategy used by advertisers in PPC ad networks to schedule ads for certain times of day, or certain days of the week, to optimize performance. By understanding the conversion patterns and behaviors of customers, advertisers can deliver the right message to the right...
Commerce media is a new ad channel that’s seeing exponential growth, and 2023 is predicted to continue that growth trend. Koddi has a decade of running some of the industry’s top ad programs, which uniquely positions us to lead the way in innovative features for Koddi Ads, our commerce media solution. Our latest release brings an industry-best enhancement to quality...
When it comes to building clients’ commerce media ad programs, Koddi is known for our customization and flexibility. Whatever the client imagines, we can bring to life. One of the most common questions we get when building or expanding an ads program is: when a listing is promoted to a premium (top) position, should it be shown again in its...
The last year has shown dramatic growth in the commerce media space, and projections show that 2023 will continue that trend. In our decade of experience helping publishers join the realm of online advertising, we often hear concerns about making sure the ads business is additive to the core experience. New and existing publishers want to know that every piece...
Performance reporting is an essential component for measuring the success of an advertising campaign. Doing so allows the advertiser to monitor and track critical performance data and plan for future success. Koddi is committed to driving innovation through leading technological improvements and enhanced user experiences – as such, we’ve introduced new advanced reporting capabilities for our travel industry clients using...