Performance reporting is an essential component for measuring the success of an advertising campaign. Doing so allows the advertiser to monitor and track critical performance data and plan for future success. Koddi is committed to driving innovation through leading technological improvements and enhanced user experiences – as such, we’ve introduced new advanced reporting capabilities for our travel industry clients using...
L to R: Paul Morrisroe, Senior Account Executive; Eric Brackmann, Senior Director of Commerce Media; John Reiss, Senior Account Executive; Nate Young, Senior Account Executive Koddi’s retail media experts are back from Groceryshop 2022, with lots of new insights to share. Over 4,000 of grocery’s top brands and executives converged at Mandalay Bay in Las Vegas to discuss consumer...
Booking Network has recently launched a new global sponsored ads program that enables hotel advertisers to target audiences, increase visibility, and capture more booking demand through premium sponsored listings on Booking.com, Priceline.com, and Agoda.com. It allows hotels to leverage the power of each brand and reach a global audience using a number of industry leading targeting options. Check out...
As digital advertising continues to evolve, so do the various models marketplaces, publishers and marketers enjoy for offering and buying advertising. Within industries such as automotive, real estate, and others, where the lead is king and purchases are considered over days, weeks, or months, publishers and marketers have most recently relied upon a traditional fixed-fee advertising model to monetize their...
As retail media continues its exponential growth, top retailers are quickly moving to harness its potential for their own growth and revenue. With the demise of the third-party cookie, and innovation leading away from the keyword-based searches of yesterday, a first-party retail media program is the perfect opportunity to optimize multi-brand digital marketplaces, and increase revenue. To help more retailers...
Digital retailing is an automotive marketplace’s most efficient option to deliver the elevated and personalized experiences today’s consumers expect, while optimizing revenue and strengthening relationships with dealers. As OEMs, dealers, third-party marketplaces, and many others are looking to capture their share of the digital retailing boom, automotive marketers and marketplaces should be looking at the rapid growth of retail media...