Increase booking volume at an efficient return level
As a widely known tour operator and package dealer with a portfolio of over 40,000 hotels, TUI LTE was interested in increasing the scale of its metasearch campaigns. Despite facing challenges in the European market and having several campaign limitations, TUI LTE managed to focus on increasing visibility, capturing incremental bookings, and maximizing revenue.
Koddi collaborated with TUI LTE to develop and implement a more holistic metasearch optimization strategy to achieve its goals. The process included assisting TUI LTE in the integration, launch, and management of two new metasearch channels. Each channel spanned multiple source markets and point of sale combinations. Koddi leveraged advanced analytics insights and a multi-channel management strategy to drive growth and efficiency across the existing and new metasearch channels.
Partnering with Koddi for integration support, strategy consultation, and advanced bid optimization allowed TUI LTE to improve its overall brand presence in the market by gaining visibility on two new metasearch channels. This resulted in a 270% increase in booking volume and a 318% increase in revenue combined across all metasearch campaigns. By launching on new metasearch channels, exploring the opportunities, and increasing the investment, TUI LTE managed to increase visibility to a profitable level.
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