AccorHotels Attracts International Travelers in Key Markets Using Hotel Ads’ Geo-targeting

CASE STUDY HIGHLIGHTS

CLIENT

AccorHotels

NEED

Enhance its communication strategy and effectively reach new customers

SOLUTION

Metasearch Management

The Challenge

With over 4,300 hotels in 100 different countries, AccorHotels wanted to enhance its communication strategy and effectively reach new customers in key markets around the world. The company also wanted to sustain and support international growth in both established and emerging markets while adapting its strategy to each hotel’s specific needs across the world.

Our Approach

AccorHotels leveraged a combination of their existing data, Koddi’s proprietary bidding algorithms, and geo-targeting features in Hotel Ads to reach traffic that was likely to convert based on their location, messaging those users in their native language. This allowed them to reach a segment of customers with high intent who were previously inaccessible. To inform and execute this approach with Hotel Ads, AccorHotels teamed up with Koddi to analyze international travel patterns and determine customer interest in its key markets based on their location.

Results

By reaching customers based on their location, AccorHotels was able to increase traffic and drive bookings to its key emerging markets. Following this success, AccorHotels will use this approach in both mature and emerging markets to more accurately reach international travelers.

"Our main objective is to support our hotels and adapt our strategy according to their needs and the features of our partners. Thanks to Google Hotel Ads and Koddi, we are able to make sure we always take the most benefit from our investment."

Benedicte Bourdeaux Tonnerre, Head of Metasearch at AccorHotels

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