TUI LTE Increases Bookings Across Multiple Metasearch Channels

Published Aug 27, 2019

Case Study Highlights

CLIENT

TUI LTE

NEED

Increase booking volume at an efficient return level

SOLUTION

Enterprise

CHALLENGE

As a widely known tour operator and package dealer with a portfolio of over 40,000 hotels, TUI LTE was interested in increasing the scale of its metasearch campaigns. Despite facing challenges in the European market and having several campaign limitations, TUI LTE managed to focus on increasing visibility, capturing incremental bookings, and maximizing revenue.

APPROACH

Koddi collaborated with TUI LTE to develop and implement a more holistic metasearch optimization strategy to achieve its goals. The process included assisting TUI LTE in the integration, launch, and management of two new metasearch channels. Each channel spanned multiple source markets and point of sale combinations. Koddi leveraged advanced analytics insights and a multi-channel management strategy to drive growth and efficiency across the existing and new metasearch channels.

RESULTS

Partnering with Koddi for integration support, strategy consultation, and advanced bid optimization allowed TUI LTE to improve its overall brand presence in the market by gaining visibility on two new metasearch channels. This resulted in a 270% increase in booking volume and a 318% increase in revenue combined across all metasearch campaigns. By launching on new metasearch channels, exploring the opportunities, and increasing the investment, TUI LTE managed to increase visibility to a profitable level.

“Our main objective is to support TUI’s international growth by entering new source markets with a smart and easy hotel-only product. The collaboration with Trivago and Koddi helped us a lot to gain a competitive advantage and improve relevant traffic and booking volume faster than expected.”

-Carina Reinisch, Senior Manager Digital Marketing & CRM Future Markets

1%

increase in impression share

1%

increase in revenue

1%

uplift in booking

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