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Driving +25% more metasearch direct bookings with sponsored ads: ATELIER’s incremental revenue success across Google and Tripadvisor

ATELIER opportunity

As traveler behavior continues to evolve, hoteliers are prioritizing incrementality, driving bookings that wouldn’t have occurred without targeted advertising efforts. To unlock the full potential of sponsored ads, ATELIER de Hoteles — recognized for their innovative resorts and handcrafted hospitality concept — launched a seven-month initiative. Running from October 2024 to May 2025, the campaign focused on amplifying performance across Google and Tripadvisor.

By collaborating with Koddi and Mirai, ATELIER de Hoteles was able to strategically layer sponsored advertising onto its existing metasearch presence. Koddi’s role as a technology enablement partner empowered the campaign with advanced tools, automation, and data-driven insights that unlocked smarter bidding, optimized listings, and seamless integration across platforms. At the same time, Mirai’s strategic account management ensured precise campaign execution and alignment with ATELIER’s goals, enabling real-time strategy adjustments and fine-tuned performance monitoring. 

Together, this collaboration delivered measurable growth, including a +25% lift in metasearch bookings and revenue, along with significant gains in visibility, engagement, and profitability.

Goal

ATELIER de Hoteles’ objective was clear: uncover the true incremental value of sponsored listings on Google’s Property Promotion Ads (PPA) and Tripadvisor’s Sponsored Placements (SP), over and above what standard metasearch campaigns were already delivering. They focused on:

  • Reaching travelers earlier in the booking funnel
  • Engaging users unfamiliar with the brand
  • Driving incremental clicks, bookings, and revenue
  • Maintaining profitability

They set aside a dedicated budget for this test to isolate and measure the unique contribution of these upper-funnel placements.

Approach

With the joint support of the Koddi and Mirai teams, ATELIER conducted a test through Koddi Enterprise on both Google PPA and Tripadvisor SP simultaneously. This enabled ATELIER to gain higher visibility in destination-specific searches, effectively reaching undecided travelers at the right moment.

Sponsored campaigns did not replace standard metasearch activity, but rather worked in parallel with it. This approach ensured that any performance lift observed could be attributed directly to the incremental impact of the sponsored placements.

The teams evaluated performance against baseline metasearch metrics during the same period, clearly demonstrating the added value these campaigns delivered in impressions, clicks, bookings, revenue, and ROAS.

"There are three key elements in this success story: Mirai's strategy, Koddi's optimization, and Atelier's growth projection. The client understands that metasearch is not only a sales product, but also an opportunity for visibility. They focused on generating new demand at a highly profitable cost per acquisition (CPA), and the results speak for themselves."

– Paula Cortés, Mirai Digital Marketing Manager for Latam

Results

Over the seven-month campaign, ATELIER’s sponsored listings across both platforms delivered strong performance and clear incremental value:

  • 1.82M total impressions: The brand achieved wide-reaching visibility in destination-based searches, significantly expanding its reach to new audiences.
  • 22k clicks: More than 22,000 travelers engaged with ATELIER’s properties, representing a +30% increase in site traffic.
  • +25% lift in direct bookings: Sponsored ads drove a +25% lift in direct bookings, successfully converting users who might not have otherwise discovered or considered the brand.
  • 10.54 average ROAS: Both campaigns were exceptionally profitable, with returns far above market averages, demonstrating impressive efficiency in spend.

Next steps

ATELIER de Hoteles’ campaign stands as an example of what’s possible when strategic vision, flexibility, and expert partnerships come together. In a landscape where many campaigns struggle to prove genuine incrementality, ATELIER not only exceeded expectations—it set a new benchmark.

Because of their willingness to test, adapt, and invest consistently with a flexible budget, a data-driven mindset, and close collaboration with Mirai and Koddi, ATELIER optimized existing performance while unlocking new visitors, audiences, and overall booking demand.

Equally important was their commitment to running evergreen sponsored campaigns—a long-term approach that avoids the volatility of short bursts and builds sustained visibility over time. This consistency allowed ATELIER de Hoteles’ properties to stay top-of-mind for travelers across all stages of the funnel, reinforcing brand presence and maximizing booking opportunities. The takeaway is clear: when managed thoughtfully and measured rigorously, sponsored listings aren’t just a tactic—they’re a strategic growth driver. For brands willing to invest steadily and approach the channel with intent, the payoff can be both measurable and transformational.

"Mirai’s strategy and Koddi’s fine-tuned bidding kept our Sponsored Ads burning bright year-round, drawing in travelers who’d never met the ATELIER de Hoteles brand, greeting them with our Handcrafted Hospitality® and exclusive direct booking perks, and returning well over ten dollars for every dollar invested. This creates fresh demand, so that discovery stops being accidental and starts feeling inevitable."

– Diego Del Vecchio – Chief Marketing Officer at ATELIER de Hoteles

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