Blog
Google Updates Qualified Rates in Hotel Ads on Desktop
Published April 22, 2019 by Shane Damico
This week, our team observed a subtle adjustment in how Google Hotel Ads displays qualified rates. A qualified rate is a type of fenced rate that is shown to the user when a reduced loyalty program price is available through the property’s official site. Google’s newest desktop user interface, pictured below, features the caption “GET PRICE” in all-caps, a larger font size, and in an eye-catching traffic-light green color.

This new price callout is currently on desktop only, while the mobile UI continues to display the word “View” in bold in the same font size and color as the other listed rates.
While a seemingly small adjustment, it will likely have an impact on consumer clicks due to the standout coloring & size. Green is a welcoming, stimulating color, especially among a list of otherwise black text. Additionally, “GET PRICE” is a more active call to action than the relatively passive term “View”. Following this tweak to qualified rates, we expect to see an increase in clicks on the featured properties, especially if this change rolls out to mobile devices as well. In light of this update, now may be a great time for hoteliers to utilize Google’s loyalty pricing callout feature. Loyalty rates are not detected natively, but instead, require coordination with Google to set up. To learn more about the latest UI updates and experiments on Google Hotel Ads, click here to read our recent blog posts.
You may be interested in
GET IN TOUCH
Ready to get started?
Don’t let your brand get lost in the noise. Partner with Koddi to unlock the power of commerce media and transform the way you engage with your customers. Our team of experts is here to help you navigate complexities and develop a strategy that drives results — no matter what industry – in as little as 45 days.