Koddi Wins Facebook Innovation Spotlight for Driving Results

We’re thrilled to share that we’ve been awarded the Driving Results award in the 2017 Facebook Innovation Spotlight, an annual event that identifies game-changing innovations among Facebook Marketing Partners in the advertising industry. Koddi has been a Facebook Marketing Partner since 2016, and we’ve helped enterprise-level travel brands optimize complex dynamic ad campaigns at scale and drive additional bookings at high returns. Our winning case study demonstrated how we helped a global hotel brand launch a successful Dynamic Ads for Travel campaign on Facebook, driving results for 5,200 hotel properties across 180,000 daily ad variations. Our client’s bookings increased by 326% while revenue increased 328% year over year. Nicholas Ward, president and co-founder of Koddi comments, “It’s a tremendous honor to receive this recognition from Facebook. In developing our solutions for Dynamic Ads for Travel, we focused on painting a complete picture, incorporating our robust traveler data set with performance data. We’ve been able to automate the consolidation of disparate sources of information, as well as the marketing decision process that allows global brands to drive bookings where they matter most. We’re extremely excited about Facebook’s growth and the channel’s ability to reach users at key decision-making moments.” Facebook’s Innovation Spotlight is an annual showcase highlighting the year’s most exciting innovations from developers, agencies and Marketing Partners across Facebook and Instagram. This year featured three different categories for innovation: Creativity Around Video, Omnichannel Online and Offline Sales, and Driving Results. The three winning companies will be recognized at Facebook’s Global Partner Summit on October 4-5 in San Francisco. “We are excited to announce Koddi as our Facebook Innovation Spotlight winner for the ‘Driving Results’ category,” states Scott Hannan, Head of Marketing Partnerships, Americas. “Koddi is one of the early partners on Dynamic Ads for Travel and their platform helps simplify and automate challenges for travel marketers. Koddi is a collaborative partner that helps to solve the unique travel needs that face marketers today.” Check out the video below to learn more about the results we’ve been able to achieve for our clients through our partnership with Facebook.