Announcing New Channels and Partner Growth

The team at Koddi is delighted to announce that we’ve expanded into new channels for the travel vertical through the Koddi Ads program, helping publishers monetize website traffic and creating value for advertisers. We’ve also entered into new and expanded partnerships with some of the industry’s leading brands including Priceline®, KAYAK, and trivago, among others.

Expanding Koddi Ads

Koddi Ads enables travel brands to open new revenue streams and drive incremental topline revenue by monetizing website traffic through sponsored ad placements. It also opens up new strategic channels for brands to extend their presence via ad placements and messaging to drive new bookings. The combination of Koddi’s technology, data, and industry knowledge gives hotel brands, OTAs, and advertising partners the best opportunity to connect with consumers as they look for hotel rooms, flights, packages, and more.

“The travel industry has faced an obstacle that no one could have predicted or prepared for this year, and while it’s been challenging, our teams have done an amazing job expanding our business through our service lines and products such as Koddi Ads. This product comes at a critical time as every hotel and hotel chain is looking to recover, maximize bookings and recapture lost revenue,” said Nicholas Ward, President and Co-founder of Koddi. “We are also very excited about our partnership with Priceline, one of the most recognized and reputable brands in our industry. This collaboration will benefit Priceline as well as hoteliers who are seeking to grow as the industry recovers from COVID-19.”

Partnering with Priceline

Through this partnership, Priceline will be able to leverage Koddi Ads to become a new channel for hotel suppliers, aiding in the hotel recovery planning process and adapting to ever-changing consumer behaviors. Hotels will be able to use the Koddi Ads platform to gain increased visibility and sales through Priceline’s website.

“Consumer behavior is never fixed. It constantly evolves, and we evolve in turn,” said Maryellen D’Aiuto, Vice President of Digital Marketing at Priceline. “Koddi Ads gives us the flexibility to be responsive to shifting behaviors and sentiments, which is not only important in the current environment, but important at any time.”

Supporting the Vacation Rentals Segment

In addition to the momentum that Koddi Ads has generated, we’re also expanding our services and technology to support the vacation rental and alternative accommodations space. Koddi is looking to bring our advanced marketing technology solutions to a segment of the travel industry that lacks some of the technological mechanisms currently found in the hotel space.

“Once the pandemic hit, we made it our mission to service our customers by supporting them in much greater ways and developing new and exciting opportunities to help them capture lost revenue while accelerating their recovery, “said George Popstefanov, CEO and Co-founder of Koddi. “All of the work we’ve done over the past six months would not have been possible without great employees who have adapted seamlessly and really gone above and beyond. That is why earning the 2020 Stevie® Awards for Great Employers means so much to our company.”

Our network of solutions for the travel and hospitality industries are built to drive revenue by putting brands in front of the customers who are looking to buy. Through our proprietary data, industry insights, and automation, we’re helping customers and partners remove the complexity of the adtech ecosphere.

Learn more about these announcements from Koddi in our latest press release. If you’re interested in Priceline’s sponsored placements program, sign up here to be the first to receive program updates and news.

Koddi Updates