Koddi in the news

Gopuff’s latest partnership with Koddi signals a new era for delivery-based commerce media. By enhancing its in-house ads platform with stronger measurement and performance tools, Gopuff is raising the bar on how delivery networks drive—and prove—incremental growth.

As retail media networks mature, access to deeper insights is becoming a critical differentiator. Gopuff’s launch of its new Ad Insights tool reflects the growing demand for real-time transparency, helping advertisers connect investment to outcomes with greater clarity.

When measurement gets smarter, performance follows. Gopuff’s partnership with Koddi to deliver 40% incremental lift is more than a stat—it’s a signal that the most forward-looking commerce media networks are doubling down on proof, not promises.

Gopuff’s partnership with Koddi marks another step toward smarter, outcome-driven retail media. By embedding incrementality into its in-house ads platform, Gopuff is signaling a clear priority: proving value, not just capturing spend.

Grubhub’s first year in commerce media shows how quickly delivery platforms are evolving into full-scale ad businesses. By prioritizing measurement, advertiser value, and user experience, they’re proving that relevance—and results—can scale fast when built on the right foundation.

With a reported 40% uplift to advertisers, Gopuff’s revamped incrementality tools—powered by Koddi—underscore how measurement is evolving in retail media. It’s not just about showing up anymore; it’s about proving you made a difference.

Gopuff’s new incrementality solutions reflect a broader shift in retail media: proving true ad impact is now table stakes. As networks push for greater advertiser trust and upper-funnel investment, measuring what changed—because of an ad—matters more than ever.

Koddi, the leading retail and commerce media technology for enterprises, announced today a new partnership with Checkatrade, the UK’s leading platform for home improvement, to enhance its advertising program. This strategic partnership equips tradespeople with powerful, data-driven ad solutions to grow their businesses by maximizing their visibility among the most relevant homeowners.

Koddi, a leader in retail and commerce media technology, has teamed up with Skai, an omnichannel advertising platform specializing in commerce media, to launch a groundbreaking demand-side integration. This collaboration is set to transform retail media by addressing challenges in a fragmented ecosystem and offering new growth opportunities for advertisers and retailers.