Koddi in the news

In the latest RetailX Offsite Data Workbench report, carried out in association with Koddi, it was found that offsite is gaining huge interest and deployment among advertisers and retailers. But, while it is easy to see how they want to make it work, what are the ways in which they need to target consumers? Learn more in this latest blog featuring Koddi.

Demand-side platform The Trade Desk (TTD) has announced a new partnership with commerce media technology company Koddi that aims to streamline programmatic buying of retail media ad placements. The integration will give media buyers access to Koddi’s stable of ad formats and inventory through TTD’s existing platform.

A new deal with Koddi and Gopuff brings sponsored product ad inventory into the demand-side platform. The deal means that brands can buy sponsored product ads, and eventually a wider array of onsite ad placements, alongside other programmatic ad inventory they’re buying across audio platforms, connected TV, or the open web, for example.

Forget disruptive pop-ups. Travel companies are using their customer insights to deliver personalized offers that feel less like advertising and more like a helpful concierge. Learn more in this byline by Koddi’s VP of Commerce Media, Eric Brackmann.

New research shows brands are ready to scale off-site—but call for clearer measurement, better transparency, and easier cross-platform planning. In this energizing panel, top retail leaders respond to the findings and share how they’re moving from pilot to performance across channels like CTV, podcasts, and more. From smarter collaboration to tech evolution, this session spotlights what’s working—and what’s next—as off-site becomes a more strategic part of the commerce media mix.

Koddi will power Kohl’s Media Network, replacing PromoteIQ starting August 3—marking a major retail media win and expansion milestone.

Gopuff, with Seek and Koddi, has launched Insight Cloud for Gopuff—a unified platform combining POS, retail media, customer behavior, and supply chain data to give brands real-time, actionable insights for faster, smarter decisions.

Commerce media is redefining advertising. On this episode of The Agile Brand, Koddi’s Eric Brackmann breaks down what’s driving the shift—and why brands can’t afford to sit this out.

Koddi research featured in Forbes reveals a major disconnect: advertisers are ready to buy retail media programmatically, but most retailers aren’t integrating with DSPs. What’s holding them back?