Koddi in the news

Koddi announced a new integration with Search Ads 360 (SA360), enabling advertisers to seamlessly access and activate commerce media campaigns across Koddi’s retailer ecosystem directly within SA360. As Google’s enterprise search management platform, SA360 helps agencies and marketers efficiently manage large-scale campaigns across multiple publishers and media channels.

Koddi released new research that found that 70% of commerce media leaders are already using AI agents to analyze data, recommend actions and automate campaign execution. However, they continue to express caution around fully autonomous decision-making, reinforcing the growing importance of transparency and human oversight across AI-mediated commerce environments.

Koddi and Wolt Ads have partnered to bring programmatic access to Wolt’s in-app retail media inventory in Germany, giving brands and agencies a more streamlined way to activate high-intent commerce media campaigns. The partnership also marks Koddi’s official expansion into the German commerce media market, with plans to scale the offering across additional European markets over time.

Koddi and Universal Ads partnered to integrate commerce data with CTV advertising, enabling retailers and brands to better target audiences, unify retail media with streaming, and improve measurement and performance.

AI is compressing the travel booking journey, pushing brands to invest in commerce media that embeds ads and offers directly at the point of purchase. Instead of traditional funnels, AI-driven recommendations shape decisions in real time, forcing brands to rethink visibility, attribution, and control as intermediaries play a larger role.

Gopuff has expanded its ad measurement capabilities with Koddi, moving from pilot to always-on testing that proves incremental impact. The platform helps brands track conversions, revenue, and long-term effects beyond traditional ROAS, meeting rising demand for clear ROI and enabling more informed budget decisions.

Commerce media leaders will win by using coordinated, end-to-end AI that connects decisioning, bidding, and measurement in real time—moving beyond siloed tools to fully integrated optimization across the entire ecosystem.

Sponsorship isn’t just mentorship: it’s a critical driver of career growth and the advancement of diverse talent. In this article, Koddi’s VP of People & Culture, Sabour Huml, explains why sponsorship should be treated as a structured, intentional system where leaders actively advocate for high-potential individuals and create meaningful access to opportunity. By formalizing sponsorship, organizations can unlock stronger performance, greater equity, and more sustainable leadership development.

Hear from Koddi’s VP of Commerce Media, Eric Brackmann, on why its time for automotive media networks to double down on their strategies online and within car screens.