The mobile-only world is fast approaching in the travel industry. In terms of mobile booking rates for hotels, Asia is far ahead of the rest of the world, and China is leading the pack with 60% of its online bookings made on a smartphone. North America and Europe stand at just 28% and 33%, respectively. One of the reasons for …

The GDPR: What You Actually Need to Know

Whether you hung on every word of Mark Zuckerberg’s congressional hearing, or you routinely click “share” without a second thought, you can’t help but be aware that data collection has become a hotly contested issue worldwide. Enter the GDPR —or, the General Data Protection Regulation—a regulation implemented by the European Union that is poised to replace the Data Protection Act …

Facebook F8 Developer Conference

Every year, Facebook hosts its F8 Developer Conference, where the company shows off its latest features, highlights development plans for the coming year, and connects with the thousands of businesses that interact with the platform every day. Koddi sent two representatives to San Jose, California last week in order to learn first-hand how to best leverage the platform and drive …

AMP for Gmail

Advertising hotels through email have always been a tricky proposition. To do so effectively requires the dissemination of useful and attractive information, and the volatility of the space makes this a difficult challenge. Frequently changing hotel rates, availability and offers have historically limited a travel brand’s abilities to market via a static medium like email efficiently. With Google’s dynamic emails, …

Blockchains in the Travel Industry

As blockchain technology continues to grow in popularity, it’s only natural that we will see it in more industries. And with all the blockchain buzz, we have been asked, “How can this technology be applied to the travel industry and will there be any perceived benefits?” What is a blockchain? When most people hear “blockchain,” they think of Bitcoin. These …

Koddi Acquires Former HookLogic Travel Business from Criteo

FORT WORTH, TX AND NEW YORK, NY – DECEMBER 7, 2017 – Koddi, a cloud-based marketing technology company for travel brands, today announced the acquisition of the former HookLogic Travel Business from Criteo (NASDAQ: CRTO)- including all employees, technology, services and customers. This addition gives Koddi a larger footprint with the ability to deliver far more visibility and intelligence for …