Shoptalk 2024 showcased pivotal shifts in the commerce media landscape, offering insights that will redefine how brands connect with consumers across channels. After dedicating a significant portion of my career to contributing to the development and launch of the retail media program at one of the largest electronics retailers, I’ve seen first-hand the rapid evolution of the commerce media industry....
The Koddi team is back from Groceryshop 2023! Over 4,000 grocery and CPG leaders gathered at Mandalay Bay in Las Vegas to make connections, explore the newest products and technologies, and learn about the latest trends shaping the grocery industry. In the grocery industry, the evolution of the digital landscape continues to accelerate. Here are a few of our team’s...
Performance reporting is an essential component for measuring the success of an advertising campaign. Doing so allows the advertiser to monitor and track critical performance data and plan for future success. Koddi is committed to driving innovation through leading technological improvements and enhanced user experiences – as such, we’ve introduced new advanced reporting capabilities for our travel industry clients using...
When running a digital marketplace, publishers might eventually need the assistance of a software engineer, or even an entire team of engineers. For example, your business might require an in-house engineering team to build a large-scale marketplace. You may need to hire a temporary external team of only engineers to correct a one-off issue within that marketplace. Or, perhaps you’ll...
As we come to the close of the year, we wanted to reach out to express our deepest appreciation for your partnership throughout 2020. Throughout all the challenges this year, we are proud of how our teams have worked together to navigate the many surprises we’ve faced. Though there are almost certainly more trials to come, we hope you can...
On March 8th, International Women’s Day celebrates the fact that an equal world is an enabled world. On this day, people and companies worldwide recognize the achievement of women, raise awareness against bias, and take action for equality. Here at Koddi, we celebrate the growing diversity within the tech landscape—a much-needed balancing within a historically male-dominated field—and we look to the...