A Closer Look at Aspirational Travelers and New Year's Resolution Demand

Every year, millions of people around the globe ring in the New Year and set new goals for themselves filled with optimism. Though weight loss and quitting bad habits are often top of mind when we think about common New Year’s resolutions, more general or vague goals like “try something new” or “enjoy life to the fullest” might be interpreted …

Kayak BOB V2

At Koddi, we get excited about being able to gain the most granular insights into our metasearch campaigns bookings, so the more data we are given, the better we are able to optimize. One publisher, in particular, has taken this feedback and gone above and beyond in providing granular data for our clicks. Kayak recently launched an updated version of …

Apps for Stress-Free Travel

The thrills of traveling are endless: different cultures, people, foods, sights, and smells. But the downside of traveling is that it can be very stressful. There is a lot to organize, research and a lot of opportunities for things to go wrong. One of the more stressful starts to a trip I’ve ever had is when I was stuck in …

Metasearch Opportunities on Kayak Mobile

Kayak launched a new mobile experience a couple of months ago that allows its users to view a wider array of advertisers when searching on mobile. User Interface Updates Previously, when a user would click on a hotel, the resulting hotel page would display only one advertiser above the “More” link. More often than not, that ad was for a …

Kayak and TripAdvisor Testing New Interfaces

In a competitive space like metasearch, it’s no surprise to see the top players innovate and make changes to gain the most consumer share. Part of this involves consistently testing new interfaces in an attempt to optimize time on site, conversion rate, and plain old aesthetics. We’ve noticed both Kayak and TripAdvisor rolling out or testing new interfaces in the …

Proximity Matters: Finding the Closest Hotel

When searching for a hotel, there are many different ways users can search: They can search for a specific hotel or brand name They can search for hotels in a city and narrow down by price and amenities They can search for a hotel closest to an attraction When traveling to a new location for vacation, people often search for hotels …